ANDROID CHORUS

Short List
TitleANDROID CHORUS
ClientGOOGLE JAPAN
Product / ServiceMOBILE
CategoryB08. Digital Design
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU IX Tokyo, JAPAN
Advertising Agency 2 DENTSU TEC Tokyo, JAPAN
Production Company CINQ Tokyo, JAPAN

Brief Explanation

Bring the Android brand promise of "Be Together. Not the Same." to life by cutting edge digital communication.

The Brief

The competitor is stronger than Android both sales and brand images in the Japanese mobile market. We have to make strong and fresh Android’s brand images to encourage its sales.

How the final design was conceived

・Making the world’s first chorus performance on 300 mobile devices. ・Carrying out a physical event enabling the visitors and the chorus to interact. ・Releasing the documented video to proliferate the performance of all over the world.

Indication of how successful the outcome was in the market

Increased Android’s brand purchase intention and market share against a dominant competitor in Japanese mobile market by 10%. (The physical event was featured by the major national press including the biggest national broadcasting company and was invited to Google I/O 2015 as the first Japanese digital installation. The documented video spread all over the world including ADWEEK, Mashable, Gizmode, Engadget and so on.)

Credits

Name Company Position
MUNEHIRO YASOJIMA DENTSU Creative Director / Planner / Copywriter
TORU OYAMA DENTSU Planner / Copywriter
TETSUYA MAEHARA DENTSU iX Planner
TAKASHI OMORI DENTSU iX Producer
SHUNSUKE TAKAI DENTSU iX Project Manager
KENJI MIYAGAWA DENTSU Account Executive
HARUYAMA DAVID SHOICHI Director
YUSUKE KITANI Kaibutsu Art Director
ATSUSHI HASHIMOTO YAMA Graphic Designer
ROY RYO TSUKIJI BIRDMAN Creative Director
TAKERU KOBAYASHI BIRDMAN Technical Director
YOICHI KANAZAWA BIRDMAN Director
TAKANORI KAWAI BIRDMAN Developer
KEITA ABE BIRDMAN Developer
RYO NAGASAWA DENTSU TEC Producer
KOHEI AI DENTSU TEC Producer
YUMA TAKENAKA DENTSU TEC Project Manager
KATSUYA YAMADA / JUN NAKAJIMA aiin Music Producer / Music Director
HIDEAKI SHIRATO aiin Sound Designer
YU TANAKA / KOHEI YAMADA / JUN TAKASU CINQ Producer