AMERICAN CHAMBER OF COMMERCE POSTERS

TitleAMERICAN CHAMBER OF COMMERCE POSTERS
ClientAMERICAN CHAMBER OF COMMERCE IN AUSTRALIA
Product / ServiceCHAMBER OF COMMERCE
CategoryB01. Posters
EntrantLANDOR ASSOCIATES Sydney, AUSTRALIA
Entrant Company LANDOR ASSOCIATES Sydney, AUSTRALIA
Advertising Agency LANDOR ASSOCIATES Sydney, AUSTRALIA

Brief Explanation

Amcham was considered by many as an un-engaging breakfast club, we needed to reinvent them as a leading and contemporary business portal that connects two of the world's most enterprising business communities.

The Brief

The American Chamber of Commerce in Australia is the voice of business around the world, providing their members with a strong and supportive network to help develop business relationships, gain up-to-date information from and gain unparalleled access to business events and networking opportunities. Their members include CEOs, executives and professionals from across the business community.

How the final design was conceived

Impactful and iconic imagery and language were powerfully combined to emphasise the relationship between the two business communities and inspire potential and current members to access the opportunities offered by Amcham.

Indication of how successful the outcome was in the market

The striking visual campaign achieved unprecedented media coverage and faster than ever ticket sales.. AmCham were also invited by the Australian Financial Review Financial Review to create an AmCham magazine.