Brief Explanation

'Honda. Beautiful Engines.' is a corporate branding campaign developed for the 2014-2015 motor show season. The brief was to create the creative assets for the motor show including opening film, website, brand book and posters, based on the finding 'Honda is the world's largest engine manufacturer'.

The Brief

Honda manufactures wide range of products including automobiles, motorcycles, jets, water craft, electrical generators, lawn and garden equipment. Honda has been the world's largest engine manufacturer.

How the final design was conceived

Starting with the insight that Honda is the world's largest engine manufacturer - producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers, we developed the copy line, 'Engines make the world go round.'

Indication of how successful the outcome was in the market

In order to change the perception of engines from cold, impersonal machines into engines of human happiness, we used wit and bright, colorful graphics to present them in an entirely new way.