Title | TYPOGRAPHY FOR OK GO MUSIC VIDEO |
Brand | OK GO |
Product / Service | HUNGRY GHOST ALBUM |
Category | C02. Typography |
Entrant | MORI Tokyo, JAPAN |
Entrant Company | MORI Tokyo, JAPAN |
Advertising Agency | MORI Tokyo, JAPAN |
Advertising Agency 2 | DRILL Tokyo, JAPAN |
Advertising Agency 3 | DENTSU Tokyo, JAPAN |
Production Company | MORIMORI Tokyo, JAPAN |
Name | Position |
---|---|
Morihiro Harano | Creative Director |
Jun Nishida | Art Director |
Kazuaki Seki | Director |
Damian Kulash, Jr. | Director |
furitsukekagyou air:man | Choreographer |
Makoto Okuguchi | Cameraman |
Akiyoshi Irio | Lighting |
Takashi Taniguchi | GRIP |
Mitsuru Yamamori | Producer |
Taito Oyama | DIT |
Kenji Yasuda | Multi-Copter Pilot |
Shunsuke Kakuuchi | Online Editor |
Takashi Tanaka | Online Editor |
Shigeyuki Toriumi | Colorist |
Munechika Inudo | Mass Games Design + Previsualization |
Yoshifumi Sadahara | Producer |
Daisuke Sasaki | Mass Games Design + Previsualization |
David Robert | Mass Games Design + Previsualization |
Hideaki Jinbo | Assistant-director |
Satoshi Miyata | Production Manager |
OK Go wanted to created a 'collaborative music video' supported by a sponsor company to promote their new album 'Hungry Ghosts'.
OK Go is an American alternative rock band originally from Chicago, Illinois, now based in Los Angeles, California. They are known for their often quirky and elaborate music videos.
The entire video was filmed in one continuous shot with a drone from 0 meters to 700 meters above ground. The mass-game performance by the band and dancers formed the big typography expression on the ground. The microsite provided the making-of and an interactive video which allowed users to design their own mass game. The sequential launches kept the campaign viral for a long period of time.
Only 10 hours after the launch, the video reached 1 million views, and in 6 days, it reached over 10 million. Now it counts over 20 million views. Since the launch, the page views of the campaign website reached 241,000, the unique users counted to 211,000, and over 62,000 user-generated videos have been created so far.