Silver Spike

Case Film

Presentation Board

Product / ServiceHONDA
CategoryB08. Digital Design
EntrantMORI Tokyo, JAPAN
Entrant Company MORI Tokyo, JAPAN
Advertising Agency MORI Tokyo, JAPAN
Advertising Agency 2 DENTSU Tokyo, JAPAN


Name Company Position
Morihiro Harano Mori Inc. Creative Director 
Yoshihiro Yagi Dentsu Inc. Art Director
Haruko Tsutsui Dentsu Inc. Copy Writer
Scott Lehman Lehman Advertising Inc. Copy Writer
Yusuke Kitani kaibutsu Interactive Director
Satoshi Yoshitake Cubesato Music
Junichi Arakawa Birdman Motion Graphics Designer
Junya Sato kaibutsu Motion Graphics Designer
Komei Sato kappuku Motion Graphics Designer
Atsushi Hashimoto YAMA Web Designer
Kazuki Nakata YAMA Programmer
Fumihito Katamura Fumihito Katamura Photograph Office Photographer
Yuta Harasawa TYO PRODUCTIONS1 Production Manager
Masahira Mizuta TYO PRODUCTIONS1 Production Manager
Misato Tachibana Mori Inc. Agency Producer
Hidenori Kakinuma Dentsu Inc. Agency Producer
Shunichi Takano TYO PRODUCTIONS1 Producer

Brief Explanation

'Honda. Beautiful Engines.' is a corporate branding campaign developed for the 2014-2015 motor show season. The brief was to create the creative assets for the motor show including opening film, website, brand book and posters, based on the finding 'Honda is the world's largest engine manufacturer'.

The Brief

Honda manufactures wide range of products including automobiles, motorcycles, jets, water craft, electrical generators, lawn and garden equipment. Honda has been the world's largest engine manufacturer.

How the final design was conceived

Starting with the insight that Honda is the world's largest engine manufacturer - producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers, we developed the copy line, 'Engines make the world go round.'

Indication of how successful the outcome was in the market

In order to change the perception of engines from cold, impersonal machines into engines of human happiness, we used wit and bright, colorful motion graphics to present them in an entirely new way. The website automatically shifts as if it is driven by the engines. By doing so we tried to communicated difficult theme in more entertaining manner.