|Title||HONDA. BEAUTIFUL ENGINES|
|Brand||HONDA MOTOR CO.|
|Product / Service||HONDA|
|Category||B08. Digital Design|
|Entrant||MORI Tokyo, JAPAN|
|Entrant Company||MORI Tokyo, JAPAN|
|Advertising Agency||MORI Tokyo, JAPAN|
|Advertising Agency 2||DENTSU Tokyo, JAPAN|
|Morihiro Harano||Mori Inc.||Creative Director|
|Yoshihiro Yagi||Dentsu Inc.||Art Director|
|Haruko Tsutsui||Dentsu Inc.||Copy Writer|
|Scott Lehman||Lehman Advertising Inc.||Copy Writer|
|Yusuke Kitani||kaibutsu||Interactive Director|
|Junichi Arakawa||Birdman||Motion Graphics Designer|
|Junya Sato||kaibutsu||Motion Graphics Designer|
|Komei Sato||kappuku||Motion Graphics Designer|
|Atsushi Hashimoto||YAMA||Web Designer|
|Fumihito Katamura||Fumihito Katamura Photograph Office||Photographer|
|Yuta Harasawa||TYO PRODUCTIONS1||Production Manager|
|Masahira Mizuta||TYO PRODUCTIONS1||Production Manager|
|Misato Tachibana||Mori Inc.||Agency Producer|
|Hidenori Kakinuma||Dentsu Inc.||Agency Producer|
|Shunichi Takano||TYO PRODUCTIONS1||Producer|
'Honda. Beautiful Engines.' is a corporate branding campaign developed for the 2014-2015 motor show season. The brief was to create the creative assets for the motor show including opening film, website, brand book and posters, based on the finding 'Honda is the world's largest engine manufacturer'.
Honda manufactures wide range of products including automobiles, motorcycles, jets, water craft, electrical generators, lawn and garden equipment. Honda has been the world's largest engine manufacturer.
Starting with the insight that Honda is the world's largest engine manufacturer - producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers, we developed the copy line, 'Engines make the world go round.'
In order to change the perception of engines from cold, impersonal machines into engines of human happiness, we used wit and bright, colorful motion graphics to present them in an entirely new way. The website automatically shifts as if it is driven by the engines. By doing so we tried to communicated difficult theme in more entertaining manner.