| Title | LIGHT TRIP MILES |
| Brand | SAMSONITE |
| Product / Service | SUITCASE |
| Category | B08. Digital Design |
| Entrant | CHEIL Beijing, CHINA |
| Entrant Company | CHEIL Beijing, CHINA |
| Advertising Agency | CHEIL Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Cherry.Chen | Cheil PengTai | Businees Director |
| Joyce.Wang | Cheil PengTai | Account Director |
| Sean.Zhang | Cheil PengTai | Account Manager |
| Joan.Wang | Cheil PengTai | Account Executive |
| CiaCia.Hu | Cheil PengTai | |
| Herry.Ye | Cheil PengTai | |
| Baby.Guo | Cheil PengTai | |
| Hausen.Qin | Cheil PengTai | |
| Are.Zhao | Cheil PengTai | |
| Jesse.Tang | Cheil PengTai | |
| Oscar.Chang | Cheil PengTai |
Build up “ NO.1 travel expertise” for SAMSONITE by O2O campaign.Announcement for SAMSONITE JD E-shop official launch.No.1 sales product – Engenero launch in China, only available in JD E-shop
Maintain high-end positioning, but to get more and more young people like to form a competitive barriers. Budget:2000K RMB
1 “light trip” offline-event. 2 mobile application. 3 phases social campaign. 5 brand new KV
May include sales figures and company growth (200 words max). A Few hundreds of people attended the event. 215.96% Weibo fans added, 118.26% wechat fans added. Thousands of engagement the mobile application. JD E-shop sales well.