| Title | PEARL |
| Brand | KEIO UNIVERSITY |
| Product / Service | ECONOMICS ACADEMIC PROGRAMME BRANDING |
| Category | A01. 360 Brand & Identity Experience |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | PEN. Tokyo, JAPAN |
| Production Company 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production Company 3 | TYO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshihiro Yagi | Dentsu Inc. | Creative Director/Art Director |
| Haruko Tsutsui | Dentsu Inc. | Copywriter |
| Tai Yoshimura | Dentsu Inc. | Creative Director |
| Taiji Kimura | PEN.Inc. | Designer |
| Minami Otsuka | Creative Power Unit | Designer |
| Chihiro Kato | Dentsu Inc. | Designer |
| Haruko Nakatani | Creative Power Unit | Designer |
| Scott Lehman | Lehmanad | Copywriter |
| Yusuke Kitani | Kaibutsu | Web Designer |
| Takuya Demura | CAVIAR | Film Director |
| Satoshi Yoshitake | Cubesato | Music |
| Koji Wada | Dentsu Inc. | Agency Producer |
| Masami Nagayama | Dentsu Inc. | Agency Producer |
| Takahiro Akiyama | Dentsu Inc. | Planner |
| Takaya Sakano | Photographer | |
| Junpei Kato | Photographer | |
| Mariko Kinoshita | Calligrapher | |
| Shunichi Takano | TYO PRODUCTIONS1 | Producer |
| Yuta Harasawa | TYO PRODUCTIONS1 | Producer |
| Kaori Ohtsuki | Yokohama Super Factory | Producer |
Our brief was to brand a new academic programme for one of Japan's oldest universities. Our solution was to develop a comprehensive plan encompassing visual identity, strategic PR and advertising.
To let a Japanese university recognize as global and wants to increase the number of the examinees.
Since the name of the programme is PEARL, we took the layered structure of pearls as a design motif to communicate the idea that students can grow in wisdom and knowledge like a pearl grows in beauty and lustre. With bold, distinctive graphic design we presented the staid,conservative world of academia in a fresh new light.
With bold, distinctive graphic design we presented the staid, conservative world of academia in a fresh new light.