Title | SUSTAINABILITY MURAL |
Brand | WHATWEWEAR PIOLA PHILIPPINES |
Product / Service | APPAREL / FOOTWEAR |
Category | D01. Brand Environments |
Entrant | SEVEN Makati City, THE PHILIPPINES |
Entrant Company | SEVEN Makati City, THE PHILIPPINES |
Advertising Agency | SEVEN Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Teeny Gonzales | Seven A.D. | Chief Executive Officer |
Tey San Diego | Seven A.D. | Chief Operations Officer |
Russell Molina | Seven A.D. | Executive Creative Director |
Rina dela Calzada | Seven A.D. | Creative Director |
Maki Correa | Seven A.D. | Creative Director |
Argem Vinuya | Seven A.D. | Creative Director |
Julio Jose Malantic | Seven A.D. | Associate Creative Director |
Russell Molina | Seven A.D. | Copywriter |
Angel Ramos | Seven A.D. | Art Director |
Mai Basilio | Seven A.D. | Art Director / Illustrator |
Cil del Mundo | Seven A.D. | Business Unit Director |
Denise Amora | Seven A.D. | Account Director |
Carls Echas | Seven A.D. | Senior Account Manager |
Arielle Anico | Seven A.D. | Account Manager |
Tey San Diego | Seven A.D. | Planner |
Jucar Raquepo | Illustrator |
The task is to make people aware of Piola’s philosophy of sustainability. In a category where the advertising landscape is mostly about style and innovation, Piola defied the norm by making it a brand that is seriously taking steps in preserving the mother earth and providing sustainable livelihood for communities.
Piola, an independent shoe brand, is committed to making great shoes and, more importantly, to creating sustainable livelihood. It sources all its raw materials directly from small farmers — giving them a constant source of living.
We used the shoe to tell Piola’s unique story. The artwork is made entirely of Piola shoe prints to show how each step goes a long way.
The campaign helped in creating awareness for the brand and helped generate sales of up to 40%. More importantly, it contributed in giving the farmers a sustainable livelihood.