Title | COOKING FRESHNESS GUIDE |
Brand | NICONICO YASAI |
Product / Service | PACKAGING LABEL |
Category | E01. Foods |
Entrant | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
Entrant Company | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
Advertising Agency | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
Production Company | LOOK CREATIVE STUDIO Ho Chi Minh, VIETNAM |
Name | Company | Position |
---|---|---|
HARI RAMANATHAN | Y&R ASIA | Chief Strategic Officer Asia |
KIT ONG | Y&R VIETNAM | Chief Creative Officer |
VU NGUYEN | Y&R VIETNAM | Art Director |
DINH DINH | Y&R VIETNAM | Art Director |
NHU PHAM | Y&R VIETNAM | Copywriter |
THAO NGUYEN | Y&R VIETNAM | Copywriter |
KIT ONG | Y&R VIETNAM | Copywriter |
DUNG LA | Y&R VIETNAM | Account Director |
KHOI TA | Y&R VIETNAM | Account Executive |
NicoNico Yasai wanted people not to throw away vegetables that are still safe for consumption just because the vegetables do not look as fresh or as green from the first day they bought them.
NicoNico Yasai is an organic vegetables brand based in Vietnam. It was founded by Minoru Shiokawa, a Japanese who fell in love with Vietnam. NicoNico Yasai practices a Farm to Table concept. The quality of vegetables that are produced at the farm and delivered to the kitchen table is always consistent. The process and information regarding who, when and where are openly shared for consumers to track. NicoNico Yasai's main aim is to educate Vietnamese people on healthy eating.
We checked and confirmed with nutritional experts on the best cooking suggestions based on the leaf color of the vegetable.
NicoNico Yasai wanted to do more than just sell vegetables. The brand wanted to educate people about saving money on food by ensuring no unnecessary wastage. NicoNico Yasai hopes the Cooking Freshness Guide can bring more value to its existing and new customer base.