Title | GELATO SHIELD |
Brand | BELLANY |
Product / Service | GELATO WRAPPER |
Category | B06. Promotional Items |
Entrant | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
Entrant Company | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
Advertising Agency | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
Production Company | LOOK CREATIVE STUDIO Ho Chi Minh, VIETNAM |
Name | Company | Position |
---|---|---|
HARI RAMANATHAN | Y&R ASIA | Chief Strategic Officer Asia |
KIT ONG | Y&R VIETNAM | Chief Creative Officer |
CASSIE NG | Y&R VIETNAM | Art Director |
CITTA LE | Y&R VIETNAM | Art Director |
HISASHI MATSUI | Y&R VIETNAM | Art Director |
NGAN NGUYEN | Y&R VIETNAM | Copywriter |
EMIR SHAFRI | Y&R VIETNAM | Copywriter |
KIT ONG | Y&R VIETNAM | Copywriter |
CASSIE NG | Y&R VIETNAM | Designer |
CITTA LE | Y&R VIETNAM | Designer |
HISASHI MATSUI | Y&R VIETNAM | Designer |
ANNE LEE | Y&R VIETNAM | Producer |
JULIE CHIAM | Y&R VIETNAM | Senior Project Manager |
ERIC FOO | Y&R VIETNAM | Digital Image Artist |
AD HUNTER | Y&R VIETNAM | Account Director |
KHOI TA | Y&R VIETNAM | Account Executive |
KEN ZHANG | CALIBRE | Producer |
ALEX LIU | CALIBRE | Producer |
Xin | CALIBRE | Photographer |
Bellany wants to make the experience of enjoying their gelato on a cone a non-messy classy affair.
Bellany is a premium brand of gelato in Vietnam. It is known for its all-natural ingredients. Other than being loved by gelato connoisseurs here, Bellany supplies its gelato to international five-star hotels.
There are three promotional limited edition designs: bronze, silver and gold. Bronze is for classic. Silver is for premium. And gold is for gourmet. Each color acts as an 'incentive' to upgrade to a more premium flavor. Each cone wrapper design showcases Bellany's natural ingredients. We used 4-color processed soya ink for food safety assurance.
Bellany turned the ubiquitous gelato cone wrapper that is normally discarded into a design showcase. The design raises the luxury level of Bellany against all the other international gelato brands that offer their customers a pitiful serviette to wrap around their cones. The Gelato Shield design gives the brand an opportunity to create a user experience that is worth sharing on social media. An average of 25% of customers ordered a gelato cone per store and kiosk as compared to the average of 17% before the launch of the Gelato Shield.