Title | STRAWBERRY |
Brand | GLICO |
Product / Service | POCKY |
Category | C03. Illustration |
Entrant | DENTSU INDONESIA Jakarta, INDONESIA |
Entrant Company | DENTSU INDONESIA Jakarta, INDONESIA |
Advertising Agency | DENTSU INDONESIA Jakarta, INDONESIA |
Production Company | VISIOUS Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Keat Soh | Dentsu Indonesia | Executive Creative Director |
Chaya Kusuma | Dentsu Indonesia | Creative Director |
Ridward Ongsano | Dentsu Indonesia | Creative Director |
Dami Sidharta | Dentsu Indonesia | Associate Creative Director |
Dafi Alfadila | Dentsu Indonesia | Art Director |
Keat Soh | Dentsu Indonesia | Copywriter |
Joza Bayu | Dentsu Indonesia | Copywriter |
Galih Putera | Dentsu Indonesia | Account Manager |
Rege Indrastudianto | Visious | Illustrator |
Dhea Metanasti | Visious | Illustrator |
Bagus Septa | Visious | Illustrator |
The client wanted us to show fashionable young people enjoying Pocky together.
By Indonesian standards, Pocky isn't cheap. Because of that, young people often have to share a pack with their friends. We turned this problem on its head by making its weakness its key selling point.
The client was ecstatic at the result. We had created a poster that was true to the brand, and just as importantly, true to the taste of the target audience.
We knew what the client wanted. So we gave them what they wanted - but with a twist.
The client was ecstatic at the result. We had created a poster that was true to the brand, and just as importantly, true to the taste of the target audience.