Title | SHANGHAI FASHION SHOW PARTY GLITCH INVITATION |
Brand | DIESEL |
Product / Service | A GLITCH INVITATION SPREAD ON SOCIAL MEDIA |
Category | B02. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other Greetings Cards |
Entrant | FRED & FARID SHANGHAI, CHINA |
Entrant Company | FRED & FARID SHANGHAI, CHINA |
Advertising Agency | FRED & FARID SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Fred & Farid | FRED & FARID SHANGHAI | Chief Creative Officers |
Laurent Leccia | FRED & FARID SHANGHAI | Creative Director |
Alexis Chatain | FRED & FARID SHANGHAI | Art Director |
Liang Liao | FRED & FARID SHANGHAI | Media Strategist |
Akira Luo | FRED & FARID SHANGHAI | Social Media Copy Writer |
Claudia Anegon | FRED & FARID SHANGHAI | Account Director |
Adam Nait | FRED & FARID SHANGHAI | Account Manager |
The challenge was to invite a certain amount of people that love the Brand but wouldn’t probably usually be invited to such kind of event. The key objective was by creating a special invitation - that only few of a kind would discover – raise awareness and increase the visibility of the event.
Diesel wants to democratize Fashion, to do so they wanted to invite their fan to be part of the Fashion Event they had in Shanghai during the Shanghai Fashion Week. The brief was to find an interesting, and disruptive way to invite the brand lovers without damaging the Brand’s image.
1 MILLION MEDIA IMPRESSIONS 1,509 REPOSTS 391 COMMENTS
Social media activists and nerds are active online and like to bring the activeness in real life. Thus, we decided to send them an invitation that only they can understand to trigger their interests. For the 2015 edition of the diesel fashion show, we decided to hide an invitation directly in the code of the campaign image as clues for people on social to find out. The 10 fastest and geekiest people to find out about the hidden invitation will be asked to post a screen capture of their discovery on their weibo account Using #worldofdiesel# to claim their invitation.
1 MILLION MEDIA IMPRESSIONS 1,509 REPOSTS 391 COMMENTS