Title | HONDA. BEAUTIFUL ENGINES |
Brand | HONDA MOTOR CO. |
Product / Service | MOTOR SHOW 2014-15 |
Category | A01. 360 Brand & Identity Experience |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Advertising Agency 2 | MORI Tokyo, JAPAN |
Production Company | PEN. Tokyo, JAPAN |
Production Company 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
Production Company 3 | TYO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Morihiro Harano | Mori Inc. | Creative Director |
Yoshihiro Yagi | Dentsu Inc. | Art Director |
Haruko Tsutsui | Dentsu Inc. | Copywriter |
Taiji Kimura | Pen.inc. | Designer |
Daisuke Hatakeyama | Creative Power Unit | Designer |
Takuya Demura | CAVIAR | Film Director |
Yusuke Kitani | Kaibutsu | Web Designer |
Fumihito Katamura | Photographer | |
Scott Lehman | Lehmanad | Copywriter |
Nae Mikuni | Dentsu Inc. | Copywriter |
Daisuke Asano | Dentsu Inc. | Copywriter |
Chihiro Kato | Dentsu Inc. | Designer |
Masashi Fujita | Creative Power Unit | Designer |
Kazuhiro Yamamoto | CAVIAR | Motion Graphic Designer |
Satoshi Yoshitake | Cubesato | Music |
Yutaka Hasegawa | Dentsu Inc. | Agency Producer |
Hidenori Kakinuma | Dentsu Inc. | Agency Producer |
Misato Tachibana | Mori Inc. | Agency Producer |
Shunichi Takano | TYO PRODUCTIONS1 | Producer |
Yuta Harasawa | TYO PRODUCTIONS1 | Producer |
Client wants to construct global branding at mortor show many people came all over the world.
"Honda. Beautiful Engines." is a corporate branding campaign developed for the 2014–2015 motor show season. Starting with the insight that Honda is the world's largest engine manufacturer — producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers, we developed the copy line, "Engines make the world go round." And to change the perception of engines from cold, impersonal machines into engines of human happiness, we used wit and bright, colorful motion graphics to present them in an entirely new way.
We used wit and bright, colorful motion graphics to present engines in an entirely new way:poster,web.book.movie.
A corporate branding campaign developed for the 2014–2015 motor show season.