Title | ON STAGE |
Brand | AUCKLAND THEATRE COMPANY |
Product / Service | PUBLICATION |
Category | B04. Publications & Brand collateral |
Entrant | SAATCHI DESIGN WORLDWIDE Auckland, NEW ZEALAND |
Entrant Company | SAATCHI DESIGN WORLDWIDE Auckland, NEW ZEALAND |
Advertising Agency | SAATCHI DESIGN WORLDWIDE Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Shabnam Shiwan | Saatchi Design Worldwide | Creative Director |
Josephine Ross | Saatchi Design Worldwide | Graphic Designer |
Leah Surynt | Saatchi Design Worldwide | Graphic Designer |
Anushka Bihari | Saatchi Design Worldwide | Graphic Designer |
Rachael Jackman | Saatchi Design Worldwide | Designer |
Alistair Guthrie | Photographer | |
Charles Howells | Photographer | |
Mara Sommer | Photographer | |
Vinesh Kumaran | Photographer |
The specific brief for this year’s annual programme was to bring people into the world of theatre. It should make theatre more approachable. In addition to outlining the annual subscription offer and detailing the productions for the year, the goal was to leave every reader with a better understanding of each show and an appreciation for the complexities of staging a performance.
Established in 1992, Auckland Theatre Company is one of the leading theatre companies in New Zealand. It produces an annual publication to showcase its main bill of seven or eight plays each year. This publication also drives annual subscriptions, which deliver a significant proportion of the company’s funding. Like most arts organisations Auckland Theatre Company needs to broaden its appeal. As a company it has a mandate to support and showcase the best in theatre. It fulfills an education role, supporting the ATC Literary Unit that supports playwrights and a dedicated ATC Education group to promote theatre to multiple audiences.
Rather than simply showcasing the productions for the year, the decision was made to make the programme a showcase for talent. We treated the programme as an educational opportunity, showcasing the contributions and perspectives across the theatre spectrum – writers, performers, directors, craftspeople and muses. The final output was essentially a magazine. Its purpose was to celebrate theatre, and to provide a look behind the curtain allowing people to explore that world. The look was strongly editorial with a focus on real people, rather than just productions.
This publication gave people a better understanding of each show and an appreciation for the complexities of staging a performance.