| Title | ANCHOR CHINESE COW |
| Brand | FONTERRA CHINA |
| Product / Service | ANCHOR |
| Category | A01. Food & Drinks |
| Entrant | DDB CHINA GROUP Shanghai, CHINA |
| Entrant Company | DDB CHINA GROUP Shanghai, CHINA |
| Advertising Agency | DDB SHANGHAI, CHINA |
| Production Company | GUANGZHOU FILMAKER ADVERTISING Guangdong, CHINA |
| Production Company 2 | HERTZ: RADIO & BRAND SOUND Makati City, THE PHILIPPINES |
| Production Company 3 | HIT PRODUCTIONS Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Jimmy Lam | DDB Group Shanghai | Chief Creative Officer |
| Ivan Wang Yi | DDB Group Shanghai | Creative |
| Uko Liu | DDB Group Shanghai | Creative |
| Rundong Liu | DDB Guoan | Creative |
| Rico Yeh | DDB Group Shanghai | Scriptwriter |
| Nina Kong | DDB Group Shanghai | Scriptwriter |
| Jack Yu | DDB Group Shanghai | Senior Account Director |
| Cassie Dai | DDB Group Shanghai | Account Manager |
| Vicky Chen | DDB Group Shanghai | Senior Account Executive |
| Rodora Villaroel | Hertz:radio | Producer |
| Mikko Quizon | Hit Productions Manila | Recording Engineer |
| Tony Hertz | Hertz:radio | English Script Writer |
| Liang Jun Ying | Guangzhou Filmaker Advertising Co./LTD | Producer |
| Xian Zhong Xian | Guangzhou Filmaker Advertising Co./LTD | Sound Engineer |