A CUT ABOVE

TitleA CUT ABOVE
ClientZHANG XIAO QUAN INDUSTRY GROUP
Product / ServiceZHANG XIAO QUAN KITCHEN KNIVES
CategoryB01. Art Direction
EntrantY&R SHANGHAI, CHINA
Entrant Company Y&R SHANGHAI, CHINA
Advertising Agency Y&R SHANGHAI, CHINA

English Translation of Main Headlines

Over 300 Years of Crafting China's finest cutting instruments

Credits

Name Company Position
Nils Andersson Y&R China Cco
Ong Kien Hoe Y&R Shanghai Ecd
Dai Xinghui Y&R Shanghai Art Director
Jiejie Y&R Shanghai Art Director
Choi Bao Y&R Shanghai Art Director
Ong Kien Hoe Y&R Shanghai Art Director
Nils Andersson Y&R China Art Director
Dagger Chen Y&R Shanghai Copywriter
Jiejie Y&R Shanghai Typographer
Zhengyu Tian Y&R Shanghai Typographer
Jiejie Y&R Shanghai Designer
Choi Bao Y&R Shanghai Designer
Gaybird Huang Y&R Shanghai Designer
Leslie Sim Photographer
Pafassion Sh Retoucher
Rachel Liu Y&R Shanghai Account Director
Joy Lu Y&R Shanghai Account Director
Sandy Wang Y&R Shanghai Agency Producer