RAFTING

TitleRAFTING
ClientMUNICIPALITY OF QUEZON PROVINCE
Product / ServiceMUNICIPALITY OF QUEZON PROVINCE
CategoryB03. Illustration
EntrantCAMPAIGNS & GREY Makati City, THE PHILIPPINES
Entrant Company CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Advertising Agency CAMPAIGNS & GREY Makati City, THE PHILIPPINES

English Translation of Main Headlines

Lack of jobs forced the people of Quezon Province to burn trees for charcoal livelihood. The result: flash floods. In 2010, the new mayor came up with the idea of making white water rafts out of old tires. This new industry gave the people of Barangay Tanauan in Quezon a new livelihood and it gave the tourists a new reason to visit. Now they need more tires to sustain the momentum. This campaign is a tire donation drive to help sustain Quezon's new industry.

Credits

Name Company Position
Ompong Remigio Campaigns/Grey Chief Creative Officer
Mel Aguinaldo Campaigns/Grey Creative Director
Jan Sarmiento Campaigns/Grey Art Director
Peter Mutuc Campaigns/Grey Art Director
Noel Orosa Campaigns/Grey Copywriter
Emil Cruz Campaigns/Grey Producer
Baus Rufo Campaigns/Grey Account Manager
Mon Pineda Campaigns/Grey Photographer
Apol Villaluna Campaigns/Grey Photographer
Gredge Salvador Campaigns/Grey Fa Artist
Carlo Franco Campaigns/Grey Fa Artist