| Title | SMART CABRIO ALLEY |
| Brand | MERCEDES-BENZ |
| Product / Service | SMART CABRIO |
| Category | B01. Art Direction |
| Entrant | BBDO CHINA Beijing, CHINA |
| Entrant Company | BBDO CHINA Beijing, CHINA |
| Advertising Agency | BBDO CHINA Beijing, CHINA |
| Advertising Agency 2 | PROXIMITY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Leong Wai Foong | BBDO Greater China | Executive Creative Director |
| Arthur Tsang | BBDO Beijing | Executive Creative Director/Copy Director |
| Howard Mok | BBDO Beijing | Deputy Executive Creative Director/Art Director |
| Gin Tee | BBDO Beijing | Creative Director/Art Director |
| Woody Hu | BBDO Beijing | Creative Group Head/Art Director |
| Lakuta Li | BBDO Beijing | Creative Group Head/Copy Director |
| Magic Xu | BBDO Beijing | Senior Art Director |
| Digi Wu | BBDO Beijing | Group Account Director |
| Fred Wang | BBDO Beijing | Account Manager |