| Title | THUG LIFE |
| Brand | LION |
| Product / Service | BEER |
| Category | B01. Art Direction |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Andy Fackrell | DDB Group New Zealand | Executive Creative Director |
| Chris Schofield | DDB Group New Zealand | Creative Director |
| Natalie Knight | DDB Group New Zealand | Senior Writer |
| Gavin Siakimotu | DDB Group New Zealand | Senior Art Director |
| Scott Wallace | DDB Group New Zealand | Group Business Director |
| Jonathan Rea | DDB Group New Zealand | Senior Account Manager |
| Susie Darling | DDB Group New Zealand | Account Director |
| David Mcindoe | DDB Group New Zealand | Planning Director |
| Regan Grafton | DDB Group New Zealand | Creative Director |
| Troy Goodall | IDC | Photographer |
| Michele Richards | IDC | Producer |