MOVE - HUMAN CALLIGRAPHY

TitleMOVE - HUMAN CALLIGRAPHY
ClientGLAXOSMITHKLINE HONG KONG
Product / ServicePANADOL JOINT
CategoryB05. Typography
EntrantGREY GROUP Singapore, SINGAPORE
Entrant Company GREY GROUP Singapore, SINGAPORE
Advertising Agency GREY GROUP Singapore, SINGAPORE
Media Agency MINDSHARE Hong Kong, HONG KONG
Production Company FRAME BY FRAME Singapore, SINGAPORE

English Translation of Main Headlines

(Chinese Letter formed by person means:) Move. (Headline means:) The way you want to. (Copy translation:) Panadol Joint is a unique caplet that provides instant and up to 8 hours lasting relief from joint pain to keep you moving

Credits

Name Company Position
Till Hohmann Grey Group Asia Pacific Executive Creative Director
Antonio Bonifacio Grey Group Singapore Creative Director
Andrew Siebert Grey Group Singapore Copywriter
James Li Grey Group Singapore Associate Creative Director
Darren Leong Grey Group Singapore Art Director
Lloyd Freelance Photographer
Nasheet Shadani Grey Group Singapore Art Director/Retoucher
Luis Fabra Grey Group Singapore Typographer
Subbaraju Alluri Grey Group Singapore Chief Executive Officer
Tom Evans Grey Group Singapore Client Services Director Apac
Jennifer Sim Grey Group Singapore Regional Group Account Director
Nicole Lim Grey Group Singapore Regional Account Manager
Madeline Woon Grey Group Singapore Regional Account Manager
Jasmine Lai Glaxosmithkline Hong Kong Head Of Marketing
Pinky Lam Glaxosmithkline Hong Kong Senior Brand Manager
Malati Afridi Grey Group Singapore Regional Planning Director
Kelvin Lee Frame By Frame Producer
Jong Shan Fan Frame By Frame Producer
Evan Lim The Rabbit Hole Digital Imaging
Wong Cheng Wah Grey Group Singapore Production Manager