BY THE HILLS & LAKES

Short List
TitleBY THE HILLS & LAKES
ClientGAMUDA LAND
Product / ServicePROPERTY - JADE HILLS
CategoryB05. Typography
EntrantMEGA ADVERTISING Selangor , MALAYSIA
Entrant Company MEGA ADVERTISING Selangor, MALAYSIA
Advertising Agency MEGA ADVERTISING Selangor, MALAYSIA

English Translation of Main Headlines

A blueprint is the foundation of a development. For Jade Hills, its foundation is that of natural rolling hills and azure lakes. To demonstrate how hills and lakes are the very foundation of Jade Hills and how its homes are built around it, we created a blueprint made up of 2 Chinese words: 山 = hill 水 = water The line '家在山水之间' which means 'home sits amidst hills and lakes' is subtly crafted to be part of the blueprint. It also shows that homes in Jade Hills come with lots and lots and lots of green and blue.

Credits

Name Company Position
Leister Yam Mega Advertising Sdn Bhd Creative Director
Mun Siew Peng Mega Advertising Sdn Bhd Art Director
Wayne Wang Mega Advertising Sdn Bhd Art Director
Sim Yik Loong Mega Advertising Sdn Bhd Art Director
Leister Yam Mega Advertising Sdn Bhd Copywriter
Nicole Leong Mega Advertising Sdn Bhd Client Service
Mun Siew Peng Mega Advertising Sdn Bhd Typographer
Wayne Wang Mega Advertising Sdn Bhd Typographer
Sim Yik Loong Mega Advertising Sdn Bhd Typographer
Kitty Wan Mega Advertising Sdn Bhd Agency Producer