THICK GROWTH RINGS OF THIN CARDBOARD

TitleTHICK GROWTH RINGS OF THIN CARDBOARD
ClientSUNTORY HOLDINGS
Product / ServiceENVIRONMENTAL PROTECTION ACTIVITY WITH LIGHTWEIGHT CARDBOARD
CategoryB01. Art Direction
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Advertising Agency 2 DENTSU AD GEAR Tokyo, JAPAN

English Translation of Main Headlines

”Thin” is, for the cardboard, a praise. (In Japan, the Japanese word for thin, Usupperai, also means shallow.) Suntory has used lightweight cardboard for shipment of beverage since 2009. Lightweight cardboard saves the resources to produce cardboard and reduce CO2 emissions in the production process by reducing the amount of paper. Using thin cardboard is an effort of Suntory, who wants to preserve rich natural environment.

Credits

Name Company Position
Hideo Kato Suntory Executive Creative Director
Kiyoshi Omori SUN/AD Executive Creative Director
Yasuyuki Kawano Dentsu Inc. Executive Creative Director
Tomoaki Sato DENTSU AD/GEAR Creative Director
Yuji Yamashina DENTSU AD/GEAR Art Director
Kenichiro Ito Dentsu Inc. Copywriter
Kojiro Kagawa Dentsu Inc. Copywriter
Seiji Mido Isagi Artist
Shizuka Masuno Suntory Creative Producer
Yuta Mita Suntory Creative Producer
Takamitsu Kimura DENTSU AD/GEAR Account Executive
Chie Watanabe DENTSU AD/GEAR Account Executive
Hideto Satake DENTSU AD/GEAR Account Executive