| Title | THICK GROWTH RINGS OF THIN CARDBOARD |
| Brand | SUNTORY HOLDINGS |
| Product / Service | ENVIRONMENTAL PROTECTION ACTIVITY WITH LIGHTWEIGHT CARDBOARD |
| Category | B01. Art Direction |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Advertising Agency 2 | DENTSU AD GEAR Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hideo Kato | Suntory | Executive Creative Director |
| Kiyoshi Omori | SUN/AD | Executive Creative Director |
| Yasuyuki Kawano | Dentsu Inc. | Executive Creative Director |
| Tomoaki Sato | DENTSU AD/GEAR | Creative Director |
| Yuji Yamashina | DENTSU AD/GEAR | Art Director |
| Kenichiro Ito | Dentsu Inc. | Copywriter |
| Kojiro Kagawa | Dentsu Inc. | Copywriter |
| Seiji Mido | Isagi | Artist |
| Shizuka Masuno | Suntory | Creative Producer |
| Yuta Mita | Suntory | Creative Producer |
| Takamitsu Kimura | DENTSU AD/GEAR | Account Executive |
| Chie Watanabe | DENTSU AD/GEAR | Account Executive |
| Hideto Satake | DENTSU AD/GEAR | Account Executive |
”Thin” is, for the cardboard, a praise. (In Japan, the Japanese word for thin, Usupperai, also means shallow.) Suntory has used lightweight cardboard for shipment of beverage since 2009. Lightweight cardboard saves the resources to produce cardboard and reduce CO2 emissions in the production process by reducing the amount of paper. Using thin cardboard is an effort of Suntory, who wants to preserve rich natural environment.