| Title | DENTSU ANIME FEST : ROBOT |
| Brand | DENTSU ANIMATION DEPARTMENT CONTENTS DIVISION |
| Product / Service | MOVIE & TV ANIMATION |
| Category | B01. Art Direction |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Makoto Sasagawa | DENTSU INC. | Creative Deirector |
| Yoshinaka Ono | DENTSU INC. | Art Deirector/Designer |
| Toru Oyama | DENTSU INC. | Copy Writer |
| Masahiro Eguchi | DENTSU INC. | Designer |
| Taihei Yamanishi | DENTSU INC. | Executive Producer |
| Hirokazu Hara | DENTSU INC. | Producer |
| Kaori Masui | DENTSU TEC INC. | Producer |
| Seiichi Ushigaki | DENTSU ON DEMAND GRAPHIC INC. | Printing Director |
| Ryuto Furukubo | DENTSU INC. | Film Editor |
To raise the recognition that Dentsu is good in the contents business of anime, for people in outside and inside the company. Dentsu decided to Open the festival called "ANIME FEST". The design needs to symbolizes the anime of various taste. The universal power of anime is "Make Smile", Design the smile mark which united the "anime film" and "SMILE". The smile mark arranged in five kinds of silhouettes which remind diversity of anime. The background color of the silhouettes is a feeling of the world of each anime. In additional, it expressed the colorful and joyful impression of anime.