| Title | $50 MAKES A DIFFERENCE |
| Brand | ROYAL FOREST AND BIRD PROTECTION SOCIETY OF NEW ZEALAND |
| Product / Service | FUNDRAISING DONATIONS AND APPEALS |
| Category | A17. Fundraising, donations & appeals |
| Entrant | OGILVY & MATHER Auckland, NEW ZEALAND |
| Entrant Company | OGILVY & MATHER Auckland, NEW ZEALAND |
| Advertising Agency | OGILVY & MATHER Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Angus Hennah | Ogilvy And Mather NZ | Executive Creative Director |
| Chris Childerhouse | Ogilvy And Mather NZ | Creative Director | Copy Writer |
| Martin Hermans | Ogilvy And Mather NZ | Senior Art Director |
| Jordan Dale | Ogilvy And Mather NZ | Art Director |
| Christina Mossaidis | Ogilvy And Mather NZ | Group Account Director |
| Mia Freeman | Ogilvy And Mather NZ | Account Manager |
| Alisha Iyer | Ogilvy And Mather NZ | Account Manager |
| Stephen Fuller | Stephen Fuller Ltd | Illustrator |
| Jamie Wright | Ogilvy And Mather NZ | Senior Retoucher |
| Gemma Whyte | Ogilvy And Mather NZ | Studio Mac Operator |
| Phil Bilbrough | Royal Forest And Bird Protection Society Of New Zealand Inc. | Marketing Manager |
Forest & Bird protect all of New Zealand's native species and wild places, but they receive no government funding. To continue doing the work they do, they desperately needed new members. We wanted people to discover for themselves how opening up their wallets can make a huge difference – it can help put an endangered bird back in its natural environment. With this thought in mind, we ran a series that used three different dollar denominations, the $5 note which features the Hoiho – New Zealand’s Yellow-Eyed Penguin, the $10 note which features the Whio – a species of Blue Duck and the $50 note which features the Kokako – the Blue Wattled Crow.