| Title | WIZARD VS WITCH |
| Brand | NEWELL RUBBERMAID |
| Product / Service | PAPERMATE LIQUID PAPER |
| Category | A07. Miscellaneous |
| Entrant | TBWA\KUALA LUMPUR, MALAYSIA |
| Entrant Company | TBWA\KUALA LUMPUR, MALAYSIA |
| Advertising Agency | TBWA\KUALA LUMPUR, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Saad Hussein | TBWA Kuala Lumpur | Chief Creative Officer |
| Chow Kok Keong | TBWA Kuala Lumpur | Creative Director |
| Loo Kok Seng | TBWA Kuala Lumpur | Art Director |
| Chow Kok Keong | TBWA Kuala Lumpur | Art Director |
| Tan Jit Seng | TBWA Kuala Lumpur | Copywriter |
| Jeff Hong | TBWA Kuala Lumpur | Production Manager |
| Shelly Ahmad | TBWA Kuala Lumpur | Producer |
| Shaun Tay | TBWA Kuala Lumpur | Account Director |
| Ivan Teh | TBWA Kuala Lumpur | Account Manager |
The “Right The Wrong” campaign is an exercise in image rebranding, an attempt to elevate brand perception. It targets the students and working adults who use liquid correctors.To elevate brand perception, we re-crafted brand imagery and gave it a loftier thought platform to express – it is now about “Right the Wrong”, the white of liquid correctors “correcting” the wrongful dark mistakes.