| Title | SAMMIES BEAR |
| Brand | SAMSONITE |
| Product / Service | SUITCASE |
| Category | A06. Clothing, Footwear & Accessories |
| 2 of 2 Campaign | |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company | JWT SHANGHAI, CHINA |
| Advertising Agency | JWT SHANGHAI, CHINA |
| Production Company | ILLUSION Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Yang Yeo | JWT Shanghai | Regional Ecd |
| Bill Chan | JWT Shanghai | Chief Creative Officer |
| Adam Pamungkas/Pickle Guo | JWT Shanghai | Creative Director |
| Adam Pamungkas/Swing Gu | JWT Shanghai | Art Director |
| Pickle Guo/Lisa Wan | JWT Shanghai | Copywriter |
| Liza Law/Chivel Miao/Isaac Xu/Lulu Zhang | JWT Shanghai | Print Production |
| Surachai Puthikulangkura | Photographer | |
| Surachai Puthikulangkura/Supachai U/Rairat | Illustrator | |
| Somsak Pairew/Kitidej Rattanasuvansri | Producer | |
| Illusion Co./Ltd | Retouching | |
| Illusion Co./Ltd | Production House | |
| Carol Ma/Lily Zheng | JWT Shanghai | Client Service |