Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
C02 Use of Social in a PR campaign
PROJECT WATERLESS
LEVI'S
WATERLESS JEANS 		BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
BLUEAIR CHINA DIGITAL CAMPAIGN
BLUEAIR
DIGITAL 		COHN & WOLFE SHANGHAI Shanghai CHINA COHN & WOLFE SHANGHAI
Shanghai
 CHINA
HAIRTAGPROJECT
THE LOUNGE HAIR SALON
HAIR DONATION CAMPAIGN 		BBDO PROXIMITY THAILAND Bangkok THAILAND
#WOMENAGAINSTABUSE
WOMEN AND MEN PROGRESSIVE MOVEMENT FOUNDATION
ANTI-WOMAN ABUSE 		BBDO PROXIMITY THAILAND Bangkok THAILAND BANGORR IDEA & BRANDING
Bangkok
 THAILAND
MESSAGE BARTER
THE AKANKSHA FOUNDATION
THE AKANKSHA FOUNDATION SCHOOLS 		OGILVY & MATHER INDIA Mumbai INDIA
Silver
EROTICA
DIESEL LUXE - DIESEL PARFUMS
DIESEL EROTICA SHOES & BAG COLLECTION 		FRED & FARID SHANGHAI CHINA
HIJACK
GARNIER, L’OREAL GROUP
PS CREAM (FACIAL PRIMER) 		FRED & FARID SHANGHAI CHINA
DOGGY SALES
GLAMOUR SALES
RETAIL 		FRED & FARID SHANGHAI CHINA
GLAM-DOG
GLAMOUR SALES
RETAIL 		FRED & FARID SHANGHAI CHINA
BABY QILIN
QEELIN (KERING GROUP)
JEWELLERY 		FRED & FARID SHANGHAI CHINA
ELYSÉE
SHANG XIA
RETAIL 		FRED & FARID SHANGHAI CHINA
THE SEED SOWER
SHANG XIA
RETAIL 		FRED & FARID SHANGHAI CHINA
PHUBBING
MACQUARIE DICTIONARY
DICTIONARY 		McCANN MELBOURNE AUSTRALIA
TCL JOINS THE X-MEN
TCL
X-MEN GLOBAL PREMIER 		FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
 CHINA
THE 10 MINUTE BREAKFAST CHALLENGE
AUSTRALIAN EGG CORPORATION
EGGS 		PORTER NOVELLI SYDNEY AUSTRALIA PORTER NOVELLI SYDNEY
 AUSTRALIA
PROJECT LIVE YOUR LIFE
AMERICAN EAGLE OUTFITTERS
CLOTHING BRAND 		KETCHUM San Francisco USA KETCHUM
Hong Kong
 HONG KONG
A DIFFERENT BALL GAME
MELBOURNE ACES
BASEBALL TEAM 		OGILVY MELBOURNE AUSTRALIA
Bronze
WINNING IS ALWAYS A BONUS
HUAWEI
HUAWEI APP CENTER 		MSLGROUP Shanghai CHINA GENEDIGI MSLGROUP
Beijing
 CHINA
WHO FRAMED MASTER KONG?
MASTER KONG
CONVENIENCE FOODS AND BEVERAGES 		WEBER SHANDWICK Shanghai CHINA WEBER SHANDWICK
Shanghai
 CHINA
IKEA SLEEPTOBER
IKEA HONG KONG
IKEA 		EDELMAN Wanchai HONG KONG EDELMAN
Wanchai
 HONG KONG
CLOSEUP FOREVER SUMMER
UNILEVER PHILIPPINES
CLOSEUP 		ONE DIGITAL MEDIA GROUP Pasig City THE PHILIPPINES BRIDGES PR
Makati City
 THE PHILIPPINES
SHARE A REAL FEELING
COCA-COLA (THAILAND) LTD.
COKE 		OGILVYONE WORLDWIDE Bangkok THAILAND
WHERE ARE MY CHEEKS?!
KUMAMOTO PREFECTURAL GOVERNMENT
LOCAL GOVERNMENT 		DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
SCANDAL SHAVE
P&G CHINA
GILLETTE 		BBDO CHINA Shanghai CHINA @PR
Shanghai
 CHINA
RAISED ON WEET-BIX
SANITARIUM - WEET BIX
FOODS 		BELGIOVANE WILLIAMS MACKAY Sydney AUSTRALIA
#FACEBOOKDOWN TWEET
NESTLÉ PHILIPPINES
KIT KAT 		McCANN WORLDGROUP PHILIPPINES Taguig THE PHILIPPINES
1.25 MIRACLE MARKET
EBAY KOREA
GMARKET 		CHEIL WORLDWIDE Seoul SOUTH KOREA
WHERE IS THE LION? SAVE THE LION!
LION AID
WILDLIFE CONSERVATION 		CHEIL WORLDWIDE Seoul SOUTH KOREA
#SPCSUNDAY
SPC ARDMONA
FMCG FOOD (TINNED FRUIT, BAKED BEANS AND SPAGHETTI) 		LEO BURNETT MELBOURNE AUSTRALIA
HALONIX SAFER CITY PROJECT
HALONIX
INDOOR AND OUTDOOR LIGHTING SOLUTIONS 		CHEIL WORLDWIDE (INDIA) Gurgaon INDIA MEENAKSHI SACHDEV VARMA
New Delhi
 INDIA
ART FOR THAILAND
ART FOR PROTEST FACEBOOK PAGE
ART FOR PROTEST FACEBOOK PAGE 		LEO BURNETT Bangkok THAILAND
D01 Integrated Campaign led by PR
ROBI NATIONAL FLAG CAMPAIGN
ROBI AXIATA
TELECOM SERVICE PROVIDER 		LOWE ADCOMM Dhaka BANGLADESH
GLOBAL BLUE CARD CHINA LAUNCH
GLOBAL BLUE
GLOBAL BLUE 		COHN & WOLFE SHANGHAI Shanghai CHINA COHN & WOLFE SHANGHAI
Shanghai
 CHINA
SAMSUNG SOLVE FOR TOMORROW CAMPAIGN
SAMSUNG ELECTRONICS HONG KONG
CONSUMER ELECTRONICS 		EDELMAN Wanchai HONG KONG EDELMAN
Wanchai
 HONG KONG
TCL JOINS THE X-MEN
TCL
X-MEN GLOBAL PREMIER 		FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
 CHINA
LET'S STAND TOGETHER
NATIONAL SECURITY COORDINATION SECRETARIAT
NATIONAL SECURITY 		OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore
 SINGAPORE
VOLVO CONSTRUCTION EQUIPMENT: OPERATOR IDOL
VOLVO CONSTRUCTION EQUIPMENT
CONSTRUCTION EQUIPMENT 		EDELMAN Shanghai CHINA EDELMAN
Shanghai
 CHINA
Bronze
WINNING IS ALWAYS A BONUS
HUAWEI
HUAWEI APP CENTER 		MSLGROUP Shanghai CHINA GENEDIGI MSLGROUP
Beijing
 CHINA
IKEA SLEEPTOBER
IKEA HONG KONG
IKEA 		EDELMAN Wanchai HONG KONG EDELMAN
Wanchai
 HONG KONG
GAME ON: AT&T AND MCMC BRING INNOVATION TO LIFE THROUGH MALAYSIA DEVELOPERS’ DAY
AT&T AND MALAYSIA COMMUNICATIONS AND MULTIMEDIA COMMISSION
TECHNOLOGY 		FLEISHMAN HILLARD HONG KONG FLEISHMAN HILLARD
HONG KONG
AXE APOLLO SPACE ACADEMY: SEARCH FOR THE FIRST FILIPINO ASTRONAUT
UNILEVER PHILIPPINES
BODY SPRAY 		UNILEVER PHILIPPINES Manila THE PHILIPPINES Strategic Works
The Philippines
 THE PHILIPPINES
CREAM SILK HAIR SONATA
UNILEVER PHILIPPINES
CREAM SILK HAIR FALL DEFENSE 		JWT MANILA THE PHILIPPINES BRIDGES PR
Makati City
 THE PHILIPPINES
CREAM SILK 30 YEARS
UNILEVER PHILIPPINES
CREAM SILK TOTAL HAIR CONDITIONER RANGE 		JWT MANILA THE PHILIPPINES BRIDGES PR
Makati City
 THE PHILIPPINES
UNSHAVEN IS UNBATHED
P&G INDIA
GILLETTE 		BBDO INDIA Mumbai INDIA DEVRIES GLOBAL
Mumbai
 INDIA
SEOUL OUR MOVIE
SEOUL METROPOLITAN GOVERNMENT
GLOBAL BRANDING 		EDELMAN Korea SOUTH KOREA EDELMAN
Korea
 SOUTH KOREA
BUILD YOUR OWN ADVENTURE
GOOGLE
MAPS STREET VIEW & CULTURAL INSTITUTE 		PHIBIOUS Ho Chi Minh City VIETNAM
ATTENTION POWERED CAR
RAC
ATTENTION POWERED CAR 		JWT Sydney AUSTRALIA ADHESIVE PR
Sydney
 AUSTRALIA
Short List