Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
A09 Launch or re-launch
THE LIGHT BAG SALAAM BAALAK TRUST SALAAM BAALAK TRUST	CHEIL WORLDWIDE (INDIA) Gurgaon	INDIA
BOOBS PACIFIC UNDERWEAR GROUP BONDS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	MANGO Melbourne	AUSTRALIA
DON'T LET GO SAMSUNG NEW ZEALAND NOTE 3.0/GALAXY GEAR	COLENSO BBDO Auckland	NEW ZEALAND			Silver
THE NEWSPAPER THAT UNITED THE PRESS PARLE AGRO CAFE CUBA	CREATIVELAND ASIA Mumbai	INDIA	BUZZ PR	INDIA
McDONALD'S HAPPY NEWS McDONALD'S RESTAURANTS (HONG KONG) 2014 NEW YEAR CAMPAIGN	DDB GROUP HONG KONG	HONG KONG
THE LAB EXPERIMENT BEST&LESS FASHION	EDELMAN Sydney	AUSTRALIA	EDELMAN Sydney	AUSTRALIA
THE BOTTLED WALKMAN SONY NEW ZEALAND WATERPROOF HEADPHONES LAUNCH	FCB NEW ZEALAND Auckland	NEW ZEALAND			Short List
THE BEST PLACE FOR GRATITUDE KINTETSU CORPORATION RAILWAY, HOTEL & LEISURE	FRONTAGE Tokyo	JAPAN	VECTOR GROUP Tokyo	JAPAN
ZOO JEANS KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB ZOO JEANS	I&S BBDO Tokyo	JAPAN	BLUECURRENT JAPAN Tokyo	JAPAN
PROJECT LIVE YOUR LIFE AMERICAN EAGLE OUTFITTERS CLOTHING BRAND	KETCHUM San Francisco	USA	KETCHUM Hong Kong	HONG KONG
PHUBBING MACQUARIE DICTIONARY DICTIONARY	McCANN MELBOURNE	AUSTRALIA
WINNING IS ALWAYS A BONUS HUAWEI HUAWEI APP CENTER	MSLGROUP Shanghai	CHINA	GENEDIGI MSLGROUP Beijing	CHINA
SHARE A REAL FEELING COCA-COLA (THAILAND) LTD. COKE	OGILVYONE WORLDWIDE Bangkok	THAILAND
LIVE WI-FI LEADERBOARD PUMA CHINA PUMA MOTORSPORT	VITAMINE Shanghai	CHINA
POWER SUIT M.J BALE MEN'S FASHION	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	ELEVEN PR Sydney	AUSTRALIA
A10 Brand voice (incl. strategic storytelling)
UNSHAVEN IS UNBATHED P&G INDIA GILLETTE	BBDO INDIA Mumbai	INDIA	DEVRIES GLOBAL Mumbai	INDIA
NOU-IKUMIN P&G PAMPERS	BLUECURRENT JAPAN Tokyo	JAPAN	BLUECURRENT JAPAN Tokyo	JAPAN	Short List
INNOVATOR SEEDING PLAN LENOVO LENOVO'S CREATIVE PRODUCTS	BLUEDIGITAL Beijing	CHINA	BLUEDIGITAL Beijing	CHINA
MY BEAUTIFUL WOMAN THAI WACOAL WACOAL	CJ WORX Bangkok	THAILAND
WHERE ARE MY CHEEKS?! KUMAMOTO PREFECTURAL GOVERNMENT LOCAL GOVERNMENT	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	Silver
DETECTIVE CLEAN WHITEPLUS DRY CLEANING	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
MISSILE MOMENTS U BY KOTEX, KIMBERLY CLARK FEMININE CARE	EDELMAN Sydney	AUSTRALIA	EDELMAN Sydney	AUSTRALIA
SOFTTALES ORANGE HOUSE HOUSEHOLD CLEANING SOLUTIONS	GREY GROUP Shanghai	CHINA
#SPCSUNDAY SPC ARDMONA FMCG FOOD (TINNED FRUIT, BAKED BEANS AND SPAGHETTI)	LEO BURNETT MELBOURNE	AUSTRALIA			Bronze
REUNION GOOGLE, INDIA GOOGLE SEARCH	OGILVY & MATHER INDIA Mumbai	INDIA
B01 Fast Moving Consumer Goods
TUI CATCH A MILLION HEINEKEN NEW ZEALAND TUI BEER	APOLLONATION Auckland	NEW ZEALAND			Bronze
SCANDAL SHAVE P&G CHINA GILLETTE	BBDO CHINA Shanghai	CHINA	@PR Shanghai	CHINA
UNSHAVEN IS UNBATHED P&G INDIA GILLETTE	BBDO INDIA Mumbai	INDIA	DEVRIES GLOBAL Mumbai	INDIA
FUNFAIR IN YOUR MOUTH CAMPAIGN EBARA FOODS INDUSTRY EBARA VEGETABLE PICKLING BASE	BEACON/LEO BURNETT Tokyo	JAPAN
GILLETTE KISS OR NOT P&G GILLETTE	BLUECURRENT JAPAN Tokyo	JAPAN	BLUECURRENT JAPAN Tokyo	JAPAN
NOU-IKUMIN P&G PAMPERS	BLUECURRENT JAPAN Tokyo	JAPAN	BLUECURRENT JAPAN Tokyo	JAPAN
LIPTON WARMS UP A CULTURE UNILEVER JAPAN LIPTON	BLUECURRENT JAPAN Tokyo	JAPAN	BLUECURRENT JAPAN Tokyo	JAPAN
MISSILE MOMENTS U BY KOTEX, KIMBERLY CLARK FEMININE CARE	EDELMAN Sydney	AUSTRALIA	EDELMAN Sydney	AUSTRALIA
WATER EYE PERFORMANCE GLAXOSMITHKLINE SINGAPORE EYE MO	GREY GROUP Singapore	SINGAPORE	COHN & WOLFE XPR SINGAPORE	SINGAPORE	Short List
B02 Consumer Products (incl. durable goods)
PROJECT WATERLESS LEVI'S WATERLESS JEANS	BBDO PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA
HALONIX SAFER CITY PROJECT HALONIX INDOOR AND OUTDOOR LIGHTING SOLUTIONS	CHEIL WORLDWIDE (INDIA) Gurgaon	INDIA	MEENAKSHI SACHDEV VARMA New Delhi	INDIA
BOOBS PACIFIC UNDERWEAR GROUP BONDS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	MANGO Melbourne	AUSTRALIA
GOODBYE PORK PIE BMW GROUP NEW ZEALAND MINI	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	MANGO COMMUNICATIONS Auckland	NEW ZEALAND
PROJECT LIVE YOUR LIFE AMERICAN EAGLE OUTFITTERS CLOTHING BRAND	KETCHUM San Francisco	USA	KETCHUM Hong Kong	HONG KONG
TRUE LOVE TESTER RAVIJOUR LINGERIE	ORB-IT LIMITED Tokyo	JAPAN
POWER SUIT M.J BALE MEN'S FASHION	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	ELEVEN PR Sydney	AUSTRALIA
B03 Consumer Services
THANK YOUR TEACHER PEARSON EDUCATION PUBLISHING	CORPORATE VOICE \| WEBER SHANDWICK New Dehli	INDIA	CORPORATE VOICE \| WEBER SHANDWICK New Dehli	INDIA
NIGHT SIDE OF McDONALD'S McDONALD'S RESTAURANTS (HONG KONG) McDONALD'S DINNER THEME STORE	DDB GROUP HONG KONG	HONG KONG
BRING DOWN THE KING SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
THE BEST PLACE FOR GRATITUDE KINTETSU CORPORATION RAILWAY, HOTEL & LEISURE	FRONTAGE Tokyo	JAPAN	VECTOR GROUP Tokyo	JAPAN
MAWBIMA-MOSQUITO REPELLANT PAPER CEYLON NEWSPAPERS MAWBIMA	LEO BURNETT SOLUTIONS Colombo	SRI LANKA			Short List
ROBI NATIONAL FLAG CAMPAIGN ROBI AXIATA TELECOM SERVICE PROVIDER	LOWE ADCOMM Dhaka	BANGLADESH
LUB D SPICY CHALLENGE COMMON AREA LUB D HOSTEL	SWAT Bangkok	THAILAND
THE SUNSHINE COAST SMARTPHONE CODE OF CONDUCT TOURISM & EVENTS QUEENSLAND THE WHITSUNDAYS	THE HALLWAY Sydney	AUSTRALIA
ANZ GAYTMS ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	ELEVEN PR Sydney	AUSTRALIA	Short List

A09 Launch or re-launch
THE LIGHT BAG
SALAAM BAALAK TRUST / SALAAM BAALAK TRUST

CHEIL WORLDWIDE (INDIA) Gurgaon

INDIA
BOOBS
PACIFIC UNDERWEAR GROUP / BONDS

CLEMENGER BBDO MELBOURNE

AUSTRALIA

MANGO
Melbourne

AUSTRALIA
DON'T LET GO
SAMSUNG NEW ZEALAND / NOTE 3.0/GALAXY GEAR

COLENSO BBDO Auckland

NEW ZEALAND

Silver
THE NEWSPAPER THAT UNITED THE PRESS
PARLE AGRO / CAFE CUBA

CREATIVELAND ASIA Mumbai

INDIA

BUZZ PR

INDIA
McDONALD'S HAPPY NEWS
McDONALD'S RESTAURANTS (HONG KONG) / 2014 NEW YEAR CAMPAIGN

DDB GROUP HONG KONG

HONG KONG
THE LAB EXPERIMENT
BEST&LESS / FASHION

EDELMAN Sydney

AUSTRALIA

EDELMAN
Sydney

AUSTRALIA
THE BOTTLED WALKMAN
SONY NEW ZEALAND / WATERPROOF HEADPHONES LAUNCH

FCB NEW ZEALAND Auckland

NEW ZEALAND

Short List
THE BEST PLACE FOR GRATITUDE
KINTETSU CORPORATION / RAILWAY, HOTEL & LEISURE

FRONTAGE Tokyo

JAPAN

VECTOR GROUP
Tokyo

JAPAN
ZOO JEANS
KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB / ZOO JEANS

I&S BBDO Tokyo

JAPAN

BLUECURRENT JAPAN
Tokyo

JAPAN
PROJECT LIVE YOUR LIFE
AMERICAN EAGLE OUTFITTERS / CLOTHING BRAND

KETCHUM San Francisco

USA

KETCHUM
Hong Kong

HONG KONG
PHUBBING
MACQUARIE DICTIONARY / DICTIONARY

McCANN MELBOURNE

AUSTRALIA
WINNING IS ALWAYS A BONUS
HUAWEI / HUAWEI APP CENTER

MSLGROUP Shanghai

CHINA

GENEDIGI MSLGROUP
Beijing

CHINA
SHARE A REAL FEELING
COCA-COLA (THAILAND) LTD. / COKE

OGILVYONE WORLDWIDE Bangkok

THAILAND
LIVE WI-FI LEADERBOARD
PUMA CHINA / PUMA MOTORSPORT

VITAMINE Shanghai

CHINA
POWER SUIT
M.J BALE / MEN'S FASHION

WHYBIN\TBWA GROUP SYDNEY

AUSTRALIA

ELEVEN PR
Sydney

AUSTRALIA