The Campaign

At the end of 2013, the world saw an uprising of public demonstrations, with aims to create a mass movement demanding political change. Millions of people from all walks of life, with various professions and multiple generations got involved. This was regarded as the biggest protest event in Thailand’s political history. It all began from one Facebook Page named “Art For Protest”. A Facebook Page that provided free graphic art for protesters. Our goal was to provide daily art pieces based around the political agenda, views of the protesters and public sentiments that were capturing the attention of the nation. Protesters could simply download the art pieces and use those at their demonstrations or share further on their social networks. Many celebrities, news reporters and also farmers whom joined the rally used our art pieces to convey their frustrations and sentiments. On the final day, for the largest planned demonstration in the country, the leader of the movement, too decided to use one of our artwork pieces as a symbol. This piece of art was a successful vehicle to persuade millions of Thai people to come out on the streets demonstrating. Our work were seen and used by more than half of the country of 77 million people.

The Brief

Our goal was to provide daily art pieces based around the political agenda, views of the protesters and public sentiments that were capturing the attention of the nation.

Results

Many celebrities, news reporters and also farmers joined our Facebook Page to share, discuss and use the art pieces for demonstration purposes. Including the leader, Suthep Thuksuban for the final rally, decided to use one of our art pieces as a symbol for the final demonstration. Our arts were successful vehicles to persuade millions of Thai people to come out on the street demonstrating, which today is regarded as the biggest protest movement in our political history.

Execution

It was named “Art For Protest”, A Facebook Page that provided free daily art pieces based around the political agenda, views of the protesters and public sentiments that were capturing the attention of the nation. The idea was allow anyone to download these graphics to use at their demonstrations or to share further through social platforms.

The Situation

At the end of 2013, the world saw an uprising of public demonstrations, with aims to create a mass movement demanding political change. It wasn’t about the fight of one man but a fight for everyone. Suthep Thuksuban, the leader of the movement, asked the public for any help anyone could provide.

The Strategy

The core strategy of this idea was to allow anyone to download our graphics to use at their demonstrations or to share further through social platforms. By starting a Facebook Page that could help invoke and fuel the mass movement for a change that was desperately needed in the country.