| Title | BLIND TASTE |
| Brand | THAILAND ASSOCIATION OF THE BLIND |
| Product / Service | THAIRATH TV |
| Category | B04. Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness |
| Entrant | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Entrant Company | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Advertising Agency | BBDO BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO Proximity Thailand | Chief Creative Officer |
| Suthisak Sucharittanonta | BBDO Proximity Thailand | Executive Creative Director |
| Chalit Manuyakorn | BBDO Proximity Thailand | Creative Director |
| Suthisak Sucharittanonta | BBDO Proximity Thailand | Copywriter |
| Chalit Manuyakorn | BBDO Proximity Thailand | Copywriter |
| Thasorn Boonyanate | BBDO Proximity Thailand | Copywriter |
| Apichai Inthutsingh | BBDO Proximity Thailand | Asso. Creative Director/Art Director |
| Rook Floro | BBDO Proximity Thailand | Art Director |
| Tiabtawan Limjittrakorn | BBDO Proximity Thailand | Art Director |
| Choojai Ka Kalayanamitr | Choojai Ka Kalayanamitr | Art Director |
| Taksina Vasaruchapong | BBDO Proximity Thailand | Account Director |
| Sorasart Wisetsin | Longdo Production | Director |
| Udomsak Lekkrajang | Longdo Production | Director Of Photography |
| Kratae/Ple | TV Show/Production | Executive Producer |
| Bob Eye View | Bob Eye View | Photographer |
| Nanthana Kumpiranont | BBDO Proximity Thailand | Agency Producer |
| Suthisak Sucharittanonta | BBDO Proximity Thailand | Art Director |
In Thailand, blind people are often perceived to be inferior. Their main job is selling lotto, beggar, playing music with open hat. But we know they are better than that. It's one of the main problem in our society. People ignore them. How to make their live better? " losing one sense enhances the others" together with Thairath (the biggest newspaper and cable channel in Thailand) and Thailand association for the blind, we created "blind taste". The world first food critic show that use a visually impaired to be a hosted.
We wanted people to give chance to the blind to a better life, to work like fully-sighted.
We have 3 TV shows that now host visually impaired guests, we get all positive feedback from every review. Our TV show guests are getting famous like Thais Gordon Ramsey. The TV channel has signed a new contact to cover the next season. Visually impaired got a new job that they should be proud of.
In Thailand, blind people are often perceived to be inferior. Their main job is selling lotto, beggar, playing music with an open hat. But we know they are better than that. It's one of the main problems in our society. People ignore them. How to make their lives better? "Losing one sense enhances the others" - together with Thairath (the biggest newspaper and cable channel in Thailand) and Thailand association for the blind, we created "blind taste". The world first food critic show that hosts visually impaired guests.
In Thailand, blind people are often perceived to be inferior. Their main job is selling lotto, beggar, playing music with an open hat. But we know they are better than that. It's one of the main problems in our society. People ignore them.... Without any communication. No one knew that they exist, no one ever raised this problem before. So why don't we make this opportunity go "mass" like a TV show?
Let them be love. When the blind showing their specialty, people starts to make topics, they starts to making conversation and it becomes controversial in Thailand society.