| Title | HARUHI HUNTING |
| Brand | SANKYO |
| Product / Service | GAME |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company | PARTY Tokyo, JAPAN |
| Advertising Agency | PARTY Tokyo, JAPAN |
| Media Agency | CREATIVE ORICOM Tokyo, JAPAN |
| Production Company | KAIBUTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hiroki Nakamura | PARTY | Creative Director |
| Kampei Baba | Bascule | Creative Director |
| Yusuke Kitani | Kaibutsu | Art Director |
| Junya Sato | Kaibutsu | Designer |
| Daisuke Nakamura | PARTY | Technical Director |
| Takayuki Watanabe | Bascule | Flash Developer |
| Taishi Chihara | FISHGROVE | System Developer/Main) |
| Masanobu Komaba | FISHGROVE | Server Engineer |
| Kazutoyo Tokai | FISHGROVE | System Developer/Sub) |
| Hironobu Oda | FISHGROVE | System Director |
| Keita Ichiba | PARTY | Cg Designer |
| Takuma Miyamoto | Freelance | Film Director |
| Tadayuki Ito | MUDECO Worx | Sound Design |
| Hiwako Hamada | Bascule | Web Director |
| Tatsuhiko Akutsu | PARTY | Project Manager |
| Jun Tanaka | PARTY | Producer |
| Genichi Ito | Freelance | Communication Director |
| Nobuyuki Takahashi | SANKYO PLANNING | Account Executive |
| Kazuma Aizawa | SANKYO PLANNING | Account Executive |
| SANKYO PLANNING | Additional company | |
| DENTSU INC. | Additional company | |
| KADOKAWA Media House | Additional company | |
| BASCULE Tokyo | Production Company, City |
“The Melancholy of Haruhi Suzumiya” once became a phenomenon. Now, it’s back with its own game. For the launch of “Fever: The Melancholy of Haruhi Suzumiya”, we have created an ARG (Alternate Reality Game) that takes place all over Japan.
We had spread 707 frames (media) and received over 100,000 uploads/submissions across Japan. It was on many news and they happily displayed their own exclusive piece onto their news website that we had sent to them. It created reverse phenomenon that people rather look for advertising media and it was described as an ARG champing that involved all over Japan. (62 words)
Find illustrations of Haruhi with special markers in magazines, at about 10,000 convenience stores in Japan, on billboards, YouTube, and banners. There are 707 different illustrations you can find throughout Japan. Take a picture of them with your smartphone and upload it onto the website, then your picture will be shown as a piece of a movie specially made for the song “Lost My Music”.