HEARING AIDE

Bronze Spike

Case Film

Presentation Board

TitleHEARING AIDE
BrandTHE SINGAPORE ASSOCIATION FOR THE DEAF
Product / ServiceTHE SINGAPORE ASSOCIATION FOR THE DEAF
CategoryB01. Education & Awareness
EntrantGREY GROUP Singapore, SINGAPORE
Entrant Company GREY GROUP Singapore, SINGAPORE
Advertising Agency GREY GROUP Singapore, SINGAPORE
Production Company RESERVOIR PRODUCTION Petaling Jaya, Selangor, MALAYSIA

Credits

Name Company Position
Ali Shabaz Grey Group Singapore Chief Creative Officer
Nrusingha Choudhury Grey Group Singapore Copywriter
Avdhi Jain Grey Group Singapore Art Director/Designer
Tan Giap How Grey Group Singapore Art Director
Sudhir Pasumarty Grey Group Singapore Senior Interactive Designer
Sandeep Bhardwaj Grey Group Singapore Senior Interactive Designer
Juhi Manwani Grey Group Singapore Account Director
Khoo Suet Ling Grey Group Singapore Senior Account Manager
Miguel Martinez Grey Group Singapore Senior Account Executive
Isabel Gonzalez Grey Group Singapore Pr Manager
Julie Chua Grey Group Singapore Agency Producer
Quek Shio Chuan Reservoir World Sdn Bhd Director
Ryan Khoo Reservoir World Sdn Bhd Executive Producer
Adrian Lai Reservoir World Sdn Bhd Producer
Eric Yeong Reservoir World Sdn Bhd Director Of Photography
Aida Khalid Mecccanica EFX Post Producer
Ananth Kumar Sonicsoul Productions Music Composer/Audio Sfx
Aaron Tan Grey Group Singapore Editor

The Campaign

The Deaf community is always at the disadvantage when it comes to reacting to critical warning sounds like sirens and alarms. Because of their inability to hear these sounds, they lag behind when it comes to running for safety or taking any action. The Singapore Association of the Deaf wanted a tech solution to make the life of deaf people safer and easier. They wanted a device that can be made easily available to 360 million deaf people worldwide. A mobile phone is one thing that most of deaf people carry with them all the time. We decided to empower them through their smart phones by turning it into a warning device. We created Hearing Aide. A first-of-its-kind sound recognition app for the deaf. It identifies critical sounds that needs a deaf person's attention and alerts them through vibratory alerts, push notifications and flashing lights. The app was downloaded many times. It was featured on major news channels, newspapers, journals, blogs and technology portals. After its media launch, it generated SGD $ 340,286 in advertising value and SGD $ 1,020,858 in PR Value.

The Brief

To make lives of deaf people easier and safer worldwide, without asking them to make any changes in their world. The app we created works on smart phones, which most deaf people carry these days. Plus, the added option of recording your own alert sound with the app appeals to each and every deaf person, anywhere in the world.

Creative Execution

We created Hearing Aide, a sound recognition app that identifies critical sounds and warns the deaf through vibrations, visual message and flashing lights. The app is easily accessible as it can be downloaded and used on any android-based smart phone or tablet. We also added a recording feature with the app that helps deaf people record sounds they want to be alerted about. This feature makes it possible for the app to be used anywhere in the world. Results Hearing Aide was well received by the Deaf community, as it has a positive impact on millions of lives worldwide. The app was featured on major news channels, newspapers, journals, blogs and technology portals. After its media launch, Hearing Aide generated SGD $ 340,286 (Advertising Value Equivalent) and SGD $ 1,020,858 (PR Value). The PR on various news and tech

Hearing Aide was well received by the Deaf community, as it has a positive impact on millions oflives worldwide. The app was featured on major news channels, newspapers, journals, blogs andtechnology portals. After its media launch, Hearing Aide generated SGD $ 340,286 (AdvertisingValue Equivalent), SGD $ 1,020,858 (PR Value) and garnered 7,246,861 media impressions. The PR on various news and tech media channels has also put the spotlight on the needs of the Deaf community, while inspiring others to create more ideas that will help improve their quality of life.

Most deaf people carry smart phones these days. This is one device that's always there with them. So we decided to find a solution that reaches them through this multipurpose device. We designed an app that uses the sound-capturing features of a smart phone and turns it into a personal warning device for the deaf.

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