| Title | PHONE |
| Brand | EP PLUS NEURO CARE |
| Product / Service | MEMORY-IMPROVEMENT TABLET |
| Category | A04. Nutraceuticals |
| Entrant | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Entrant Company | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Advertising Agency | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| David Sin | Grey Group Kuala Lumpur | Group Executive Creative Director |
| Ramanjit Singh Gulati | Grey Group Kuala Lumpur | Creative Director |
| Ng Mun Yee/Andrew Gooi | Grey Group Kuala Lumpur | Art Director |
| Ramanjit Singh Gulati | Grey Group Kuala Lumpur | Copywriter |
| Sulaiman Abu Bakar | Grey Group Kuala Lumpur | Agency Producer |
| Krubananthan Ponnudurai | Chili Pepper Films | Director |
| Zainan Sulong | Chili Pepper Films | Director Of Photography |
| Gary Clayton John | Music | Music |
| Wong Voon Leong | Art Director | Art Director |
| Azlan Sofian Abu Bakar | Executive Producer | Executive Producer |
| Shahril Firdaus Mohamad | Chili Pepper Films | Producer |
| Anand Krishan Singh | Chili Pepper Films | Camera Assistant |
| Vhq Post | VHQ Post | Post Production |
| Fairuz | Chili Pepper Films | Editor |
Epplus’ EGb761 is a clinically proven tablet and a Ginkgo Biloba extract, which helps in managing and improving memory. The client wanted to target people over the age of 40, since this is when brain ageing really starts and can lead to Alzheimer’s. Awareness of Alzheimer’s is extremely low, and so is the knowledge that the memory complaints that are its precursor can be managed and improved through Epplus’ EGb761. This film, along with the informational website that it directs people towards, aims to create that awareness among the older adult population, so that they can take steps to protect themselves from the forgetfulness that is the first step in the path towards Alzheimer’s.