| Title | MINEFIELD |
| Brand | OXONIAN HEART FOUNDATION |
| Product / Service | OXONIAN HEART FOUNDATION |
| Category | B02. Clinics, Hospitals, Retail & Facilities |
| Entrant | PHOENIX OGILVY & MATHER Colombo, SRI LANKA |
| Entrant Company | PHOENIX OGILVY & MATHER Colombo, SRI LANKA |
| Advertising Agency | PHOENIX OGILVY & MATHER Colombo, SRI LANKA |
| Media Agency | OGILVY MEDIA Colombo 07, SRI LANKA |
| Production Company | SKY PRODUCTIONS Colombo 08, SRI LANKA |
| Name | Company | Position |
|---|---|---|
| Team Phoenix Ogilvy | Phoenix Ogilvy |
The issue: Tens of thousands of lives were lost during the 30-year long civil war in Sri Lanka. Basic infrastructure including hospitals was destroyed making the civilian population destitute. Even today heart patients have no choice but to endure a 350-km journey south for surgery. Many die on the way. The fund: The Oxonian Heart Foundation aims to raise funds for the construction of a cardiac surgery unit in the North.