| Title | LIVE ON |
| Brand | MALAYSIAN SOCIETY OF TRANSPLANTATION |
| Product / Service | ORGAN DONATION DRIVE |
| Category | B01. Education & Awareness |
| Entrant | TBWA\KUALA LUMPUR, MALAYSIA |
| Entrant Company | TBWA\KUALA LUMPUR, MALAYSIA |
| Advertising Agency | TBWA\KUALA LUMPUR, MALAYSIA |
| Media Agency | OMD MALAYSIA Petaling Jaya, MALAYSIA |
| Production Company | STUDIO 31 Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Saad Hussein | TBWA Kuala Lumpur | Chief Creative Officer |
| Chow Kok Keong | TBWA Kuala Lumpur | Creative Director |
| Loo Kok Seng | TBWA Kuala Lumpur | Art Director |
| Chow Kok Keong | TBWA Kuala Lumpur | Art Director |
| Tan Jit Seng | TBWA Kuala Lumpur | Copywriter |
| Stephanie Ooi | TBWA Kuala Lumpur | Av Producer |
| Cheng Feng Mey | TBWA Kuala Lumpur | Junior Av Producer |
| Shaun Tay | TBWA Kuala Lumpur | Account Director |
Based on the thought, “Live on when you pass on”, the film showed how when someone has passed on, another life could go on. It was a symbolic film that expressed the thought effortlessly in a simple, seamless take.