LIVE ON

Gold Spike
TitleLIVE ON
BrandMALAYSIAN SOCIETY OF TRANSPLANTATION
Product / ServiceORGAN DONATION DRIVE
CategoryB01. Education & Awareness
EntrantTBWA\KUALA LUMPUR, MALAYSIA
Entrant Company TBWA\KUALA LUMPUR, MALAYSIA
Advertising Agency TBWA\KUALA LUMPUR, MALAYSIA
Media Agency OMD MALAYSIA Petaling Jaya, MALAYSIA
Production Company STUDIO 31 Petaling Jaya, MALAYSIA

Credits

Name Company Position
Saad Hussein TBWA Kuala Lumpur Chief Creative Officer
Chow Kok Keong TBWA Kuala Lumpur Creative Director
Loo Kok Seng TBWA Kuala Lumpur Art Director
Chow Kok Keong TBWA Kuala Lumpur Art Director
Tan Jit Seng TBWA Kuala Lumpur Copywriter
Stephanie Ooi TBWA Kuala Lumpur Av Producer
Cheng Feng Mey TBWA Kuala Lumpur Junior Av Producer
Shaun Tay TBWA Kuala Lumpur Account Director

The Campaign

Based on the thought, “Live on when you pass on”, the film showed how when someone has passed on, another life could go on. It was a symbolic film that expressed the thought effortlessly in a simple, seamless take.