| Title | ACORN-METEOR |
| Brand | GLAXOSMITHKLINE HONG KONG |
| Product / Service | PANADOL EXTRA ADVANCE |
| Category | A01. OTC Oral Medicines |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company | GREY GROUP Singapore, SINGAPORE |
| Advertising Agency | GREY GROUP Singapore, SINGAPORE |
| Media Agency | MINDSHARE Hong Kong, HONG KONG |
| Production Company | THE GUNNERY Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Till Hohmann | Grey Group Asia Pacific | Executive Creative Director |
| Antonio Bonifacio | Grey Group Singapore | Creative Director |
| Andrew Siebert | Grey Group Singapore | Copywriter |
| Sandra Ong | Grey Group Singapore | Agency Producer |
| Subbaraju Alluri | Grey Group Singapore | Chief Executive Officer |
| Tom Evans | Grey Group Singapore | Client Services Director Apac |
| Jennifer Sim | Grey Group Singapore | Regional Group Account Director |
| Serene Loo | Grey Group Singapore | Regional Account Manager |
| Madeline Woon | Grey Group Singapore | Regional Account Manager |
| Jasmine Lai | Glaxosmithkline Hong Kong | Head Of Marketing |
| Pinky Lam | Glaxosmithkline Hong Kong | Senior Brand Manager |
| Malati Afridi | Grey Group Singapore | Regional Planning Director |
| Craig Mcleod | Freelance | Voiceover Artist |
| Evan Roberts | The GUNNERY Singapore | Sound Engineer |
| Darren Leong | Grey Group Singapore | Junior Art Director |
| James Li | Grey Group Singapore | Associate Creative Director |
Whilst a Chinese territory, Hong Kong is a market where the English language is widely used. In fact it is connected to a more upmarket audience. This is why these ads were executed and aired in English - Panadol Extra Advance is a product at a premium positioning. Also, Hong Kong is a city of long commutes. Time spent in cars or public transport is used for entertainment - radio being a strong player. Understanding this dynamic it made sense to deliver the core message in an entertaining, absorbing way - this is why these ads take the rather unexpected journey they do: it is an audio play, made to draw the audience in, using the power of radio to its best strengths.