|Brand||KISHOKAI MEDICAL CORPORATION|
|Product / Service||BELL-NET OBSTETRICS|
|Category||B02. Clinics, Hospitals, Retail & Facilities|
|Entrant||DENTSU CHUBU Nagoya, JAPAN|
|Entrant Company||DENTSU CHUBU Nagoya, JAPAN|
|Advertising Agency||DENTSU CHUBU Nagoya, JAPAN|
|Advertising Agency 2||LENS ASSOCIATES NAGOYA, JAPAN|
|Mamoru Yamashita||KISHOKAI MEDICAL CORPORATION||Executive Creative Director|
|Kazunari Nagatomo||KISHOKAI MEDICAL CORPORATION||Chief Creative Officer|
|Tomio Nakaue||KISHOKAI MEDICAL CORPORATION||Chief Creative Officer|
|Kishiomi Wakahara||Dentsu Inc.||Creative Director|
|Michihito Dobashi||Dentsu Inc.||Creative Director|
|Jyunichi Tawara/Kanako Wada/Kotoha Tanaka||Dentsu Inc.||Copywriter|
|Michihito Dobashi||Dentsu Inc.||Art Director|
|Shigeki Wada/Ryuhei Torii||Dentsu Inc.||Agency Producer|
|Masao Shirasawa||LENS ASSOCIATES||Designer|
|Tomoko Takeda||Dentsu Inc.||Designer|
|Yoshihiro Ozaki||Studiowork Inc.||Photographer|
|Naoko Moriguchi||Dentsu Inc.||Planner|
|Norio Kito||Kito Printing Co.ltd||Printing Director|
|Satoru Ozawa||Itoubigeisha Seihanjo Co.ltd||Printing Director|
|Tomohiro Koyama/Hiroaki Ishikawa/Runa Inagaki||AZLINK||Retoucher|
|Yunosuke Kunimoto/Makoto Wakahara||Dentsu Inc.||Translator|
|Yoshitaka Kondo||C3film Co./Ltd.||Director|
|Tsutomu Kondo||C3film Co./Ltd.||Producer|
|Yunosuke Kunimoto||Dentsu Inc.||Translator|
To raise awareness of Bell-net OBSTETRICS, we handed out a special book to expecting mothers. The world’s first ever book that grows with mothers. The "Mother Book".
To raise awareness of Bell-net OBSTETRICS.
Bell-net OBSTETRICS handed out a special book to expecting mothers. The world’s first ever book that grows with mothers. The ""Mother Book"". -The “Mother Book” consists of 40 pages, which is the same as the weeks of pregnancy. -The design of each page will help expectant mothers to understand the status of their babies every week. -The pages of the book gets bigger at the same time.. -The“Mother Book” can be used as a diary to write their feelings towards their babies every week.
The “Mother book”, enhanced the joys of becoming a mother. In addition, words that where written during the pregnancy will become the best gift to the child in the future.
To forcuse on encouraging word-of-mouth and cultivating repeat customers through methods other than conventional advertisements.