MOTHER BOOK

Silver Spike

Case Film

Presentation Board

TitleMOTHER BOOK
BrandKISHOKAI MEDICAL CORPORATION
Product / ServiceBELL-NET OBSTETRICS
CategoryB02. Clinics, Hospitals, Retail & Facilities
EntrantDENTSU CHUBU Nagoya, JAPAN
Entrant Company DENTSU CHUBU Nagoya, JAPAN
Advertising Agency DENTSU CHUBU Nagoya, JAPAN
Advertising Agency 2 LENS ASSOCIATES NAGOYA, JAPAN

Credits

Name Company Position
Mamoru Yamashita KISHOKAI MEDICAL CORPORATION Executive Creative Director
Kazunari Nagatomo KISHOKAI MEDICAL CORPORATION Chief Creative Officer
Tomio Nakaue KISHOKAI MEDICAL CORPORATION Chief Creative Officer
Kishiomi Wakahara Dentsu Inc. Creative Director
Michihito Dobashi Dentsu Inc. Creative Director
Jyunichi Tawara/Kanako Wada/Kotoha Tanaka Dentsu Inc. Copywriter
Michihito Dobashi Dentsu Inc. Art Director
Shigeki Wada/Ryuhei Torii Dentsu Inc. Agency Producer
Masao Shirasawa LENS ASSOCIATES Designer
Tomoko Takeda Dentsu Inc. Designer
Yoshihiro Ozaki Studiowork Inc. Photographer
Naoko Moriguchi Dentsu Inc. Planner
Norio Kito Kito Printing Co.ltd Printing Director
Satoru Ozawa Itoubigeisha Seihanjo Co.ltd Printing Director
Tomohiro Koyama/Hiroaki Ishikawa/Runa Inagaki AZLINK Retoucher
Yunosuke Kunimoto/Makoto Wakahara Dentsu Inc. Translator
Yoshitaka Kondo C3film Co./Ltd. Director
Tsutomu Kondo C3film Co./Ltd. Producer
Makoto Wakahara Freelance Translator
Yunosuke Kunimoto Dentsu Inc. Translator

The Campaign

To raise awareness of Bell-net OBSTETRICS, we handed out a special book to expecting mothers. The world’s first ever book that grows with mothers. The "Mother Book".

The Brief

To raise awareness of Bell-net OBSTETRICS.

Creative Execution

Bell-net OBSTETRICS handed out a special book to expecting mothers. The world’s first ever book that grows with mothers. The ""Mother Book"". -The “Mother Book” consists of 40 pages, which is the same as the weeks of pregnancy. -The design of each page will help expectant mothers to understand the status of their babies every week. -The pages of the book gets bigger at the same time.. -The“Mother Book” can be used as a diary to write their feelings towards their babies every week.

The “Mother book”, enhanced the joys of becoming a mother. In addition, words that where written during the pregnancy will become the best gift to the child in the future.

To forcuse on encouraging word-of-mouth and cultivating repeat customers through methods other than conventional advertisements.