Brief Explanation

With its Gold Rush theme, the plot follows Pisal, an “average Joe” character in comedic – albeit risky - situations to find a 1kg gold bar as dowry to marry the girl of his dreams. His loyal sidekick, Danielle, saves the day by participating in Cellcard’s raffle promotion and wins the gold bar. “What The” is a light-hearted film that entertains with slapstick humor. The treasure hunt for gold is a cultural reference, because Cambodians are truly fond of owning gold assets. Produced as a video for Cellcard’s current Gold Raffle promotion, the characters wear mismatched costumes and props to characterize the plot, while animation and different location sets enhance the storytelling.