| Title | BEAUTIFUL LIFE-LIFE AND DIRT |
| Brand | P&G |
| Product / Service | ARIEL SCIENCE PLUS |
| Category | A02. Direction |
| Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Entrant Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Production Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masato Mitsudera | Beacon/Leo Burnett Tokyo | Executive Creative Director |
| Yasuo Matsubara | Beacon/Leo Burnett Tokyo | Creative Director |
| Norio Okinojo | Beacon/Leo Burnett Tokyo | Copywriter/Planner |
| Yuhei Takeyama | Beacon/Leo Burnett Tokyo | Art Director |
| Ai Yamaguchi | Beacon/Leo Burnett Tokyo | Art Director |
| Rumi Kubota | Beacon/Leo Burnett Tokyo | Agency Producer |
| Yoshiko Abe | Beacon/Leo Burnett Tokyo | Account Director |
| Hiroko Kan | Beacon/Leo Burnett Tokyo | Account Executive |
| Yuichi Kodama | DIVISION | Director |
| Masamichi Kani | Tohokushinsha Film Corporation | Producer |
| Yuji Shirakami | Tohokushinsha Film Corporation | Producer |
| Yoshinori Kojima | Tohokushinsha Film Corporation | Production Manager |
| Masaya Nakahara | Freelance | Shooting |
| Tetsu Moritera | Light Laboratories Co/.ltd. | Lighting |
| Tatsuo Yanagimatchi | GLASSLOFT Inc. | Art |
| Kazune Masutomi | Freelance | Recording |
| Taro Umebayashi | PIANO INC. | Composer |
| Masae Miyamoto | Freelance | Stylist |
| Koichi Toyofuku | Freelance | Hair/Make |
| Kouetsu Sasaki | Caviar | Cg |
This is a Rube Goldberg machine expression of the campaign theme,"Life is a Series of Unexpected Dirt,"a special long version.The meticulous crafting behind each detail of the machine will grip your attention from beginning to end.
LAUNDRY SCIENCE ARIEL BEAUTIFUL LIFE LIFE and DIRTS