| Title | THE GIFT |
| Brand | CELLCARD CAMGSM |
| Product / Service | TELECOMMUNICATIONS |
| Category | A04. Cinematography |
| Entrant | PHIBIOUS Phnom Penh, CAMBODIA |
| Entrant Company | PHIBIOUS Phnom Penh, CAMBODIA |
| Advertising Agency | PHIBIOUS Phnom Penh, CAMBODIA |
| Production Company | 391 FILMS Phnom Penh, CAMBODIA |
| Name | Company | Position |
|---|---|---|
| Hisham Sahudin | Phibious Cambodia | Creative Director/Copywriter |
| Sok Visal | 391 Films | Director |
| Theavin Uk | 391 Films | Executive Producer |
| Kevin Phang | Phibious Cambodia | Business Director |
| Mardy Cheav | Phibious Cambodia | Senior Account Manager |
| Palani Periakaruppan | Cellcard Camgsm | Director Of Marketing |
| Christine Arce/Cabrera | Cellcard Camgsm | Brand And Marketing Communications Manager |
The Gift is about a mother who longs to be reunited with her son during the Khmer New Year - one of the most important family celebrations in Cambodia. As mothers do, she misses him after a prolonged absence. Her son’s busy work schedule does not afford him time to return for the New Year celebrations. In spite of this, he overcomes distance by calling his mother to mark the occasion. The film depicts Cambodian culture, where family members show deference to customs and traditions. Intertwined with the challenges of being separated from loved ones, the elements of homesickness and filial piety make for a heart-tugging ad.