TEDDY'S SPEECH

TitleTEDDY'S SPEECH
BrandIKEA
Product / ServiceIKEA BRAND
CategoryA11. Casting
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Entrant Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Advertising Agency THE MONKEYS Sydney, AUSTRALIA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Credits

Name Company Position
Micah Walker The Monkeys Executive Creative Director/Partner
Dave Ladd The Monkeys Art Director
Clare Jones The Monkeys Content Lead
Andrew Clarke The Monkeys Content Director
Naomi Liand The Monkeys Senior Content Manager
Leah Doyle The Monkeys Content Executive
Thea Carone The Monkeys Head Of Broadcast Production
Michael Ritchie Revolver/Will O'rourke Executive Producer/Managing Director
Pip Smart Revolver/Will O'rourke Executive Producer
Alex Kember Revolver/Will O'rourke Producer
The Glue Society Matt Devine Revolver/Will O'rourke Director
Stefan Duscio Revolver/Will O'rourke Director Of Photography
Aaron Crothers Revolver/Will O'rourke Production Design
Peter Whitmore The Editors Editor

Brief Explanation

A kid explains to us how we should solve the problem of making time for living... oh the irony. What we need is a solution to this problem. A kitchen, living and outdoor design that allows us to spend time enjoying theses spaces. IKEA offers all of this - it makes time for living. In this busy day and age, we find ourselves spending all our free time trying to tidy and improve our homes, to the point where we forget why we have homes to begin with.

Creative Execution

Try finding a 10 year old that is not a ad kid, that can remember a line or twenty and that can bypass being precocious by his own humility. We cast in Sydney for 2 rounds and eventually went to Melbourne where he was found and flown to Sydney for 4 days of filming.