| Title | TREE OF LIFE |
| Brand | RONALD McDONALD HOUSE CHARITIES |
| Product / Service | RONALD McDONALD HOUSE CHARITIES |
| Category | A04. Cinematography |
| Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Entrant Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Advertising Agency | LEO BURNETT Millers Point, AUSTRALIA |
| Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Andy Dilallo | Leo Burnett Sydney | Chief Creative Officer |
| Brendan Donnelly | Leo Burnett Sydney | Senior Art Director |
| Guy Futcher | Leo Burnett Sydney | Senior Copywriter |
| Bill Doig | Leo Burnett Sydney | Executive Producer |
| Neil Duncan | Leo Burnett Sydney | Group Business Director |
| Steve Rogers | Revolver/Will O'rourke | Director |
| Michael Ritchie | Revolver/Will O'rourke | Executive Producer/Managing Director |
| Pip Smart | Revolver/Will O'rourke | Executive Producer/Producer |
| Garry Phillips | Revolver/Will O'rourke | Director Of Photography |
| Margot Wilson | Revolver/Will O'rourke | Production Designer |
| Alexandre De Franceschi | The Editors | Editor |
| Andy Clarkson | Method | Grade |
| Colin Renshaw | Alt VFX | Vfx Supervisor |
| Abigail Sie | Song Zu | Sound Design |
| Ramesh Sathiah | Song Zu | Composer |
Having a seriously ill child impacts the entire family. Ronald McDonald House Charities exists to provide programs and accommodation that offer vital support for Australian families with seriously ill children. RMHC believes in keeping families close, because they are stronger when they’re together. Our challenge was to help bring this purpose to life. Through a strong visual metaphor, Tree depicts the loneliness a child faces when diagnosed with a major illness, as well as the importance and effectiveness of family support. In so doing, creating an idea all Australians can relate to - the powerful emotional effect of family closeness.