Title | HIV STIGMA |
Brand | HIV FOUNDATION QUEENSLAND AND QUEENSLAND GOVERNMENT |
Product / Service | HIV FOUNDATION QUEENSLAND |
Category | A04. Cinematography |
Entrant | MEDIACOM Sydney, AUSTRALIA |
Media Agency 2 | MEDIACOM Sydney, AUSTRALIA |
Entrant Company | MEDIACOM Sydney, AUSTRALIA |
Media Agency | MEDIACOM Sydney, AUSTRALIA |
Production Company | HOODLUM WOOLLOONGABBA, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gemma Hunter | Mediacom | Executive Creative Director/Head Of Mediacom Beyond Advertising |
Kathleen Banks | Mediacom | Group Account Director |
Shelby Craig | Mediacom | Creative Director |
Taylor Thornton | Mediacom | Copywriter |
Tessa Wood | Mediacom | Content/Partnerships Manager |
Josh Butt | Mediacom | Head Of Production |
Ryan Manning | Mediacom | Seo Manager |
Alaistair Anisimoff | Mediacom | Online Video Seeding |
Mikey Trotter | Freelance | Director |
Matt Bamkin | Hoodlum | Director Of Photography |
Michael Griffin | Hoodlum | Editor |
David Peterson | Hoodlum | Editor |
Kristen Souvlis | Hoodlum | Associate Producer |
Nathan Mayfield | Hoodlum | Executive Producer |
Jake Kirby | Hoodlum | Sound Design/Production |
Ash Kinmoth | Freelance | Composer |
‘There’s something I want to tell you’ is an online documentary series and a public health campaign on behalf of HIV Foundation Queensland. There is a human side to HIV in Australia that needed a voice. HIV rates in Queensland are on the rise. Research showed that while the gay community is aware of safe sex messages, people choose not to use condoms for a variety of reasons. Testing is inconsistent and there is real concern with stigma not just in the gay community but also in the wider community is crippling individuals and their families. People living with HIV face multiple challenges but with treatment it is no longer a death sentence. However, it can be a life sentence and to reinforce the safe sex message and address issues of discrimination around HIV we shared real stories. The campaign is a series of three films featuring Queenslanders living with HIV. They move towards reducing stigma surrounding HIV and increasing prevention and testing. The cinematography was choreographed to allow movement to convey emotions and reveal the stigma they and their loved ones deal with every day. Despite misconceptions surrounding HIV, they live with optimism and enthusiasm for the future.