| Title | WORDS KILL WARS |
| Brand | ADOT.COM |
| Product / Service | ADOT.COM |
| Category | A09. Visual Effects |
| Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Entrant Company | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Advertising Agency | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Production Company | ASD LIONHEART London, UNITED KINGDOM |
| Name | Company | Position |
|---|---|---|
| Ajab Samrai | Ogivy/Mather Japan | Chief Creative Officer |
| Ajab Samrai | Ogivy/Mather Japan | Executive Creative Director |
| Federico Garcia | Ogivy/Mather Japan | Creative Director |
| Junkichi Tatsuki | Ogivy/Mather Japan | Art Director |
| Federico Garcia | Ogivy/Mather Japan | Copywriter |
| Dan Nathan | ASD LIONHEART | Copywriter |
| Dan Nathan | ASD LIONHEART | Director |
| Anthony Taylor | ASD LIONHEART | Producer |
| Angus Hudson | ASD LIONHEART | Photography |
| Liz Oliver | Framestore London | Visual Fx/Producer |
| Richard Coley | Framestore London | Visual Fx/Supervisor |
| Chris Turner | Jungle | Sound Design |
In the ‘Words kill Wars’ concept Adot.com seeks to open our eyes to the fact that wars are futile and that weapons of destruction resolve nothing. It is dialogue between enemies that really resolves tense issues and avoids escalation. In this simple commercial we manipulate and pair up simple imagery of deadly weapons with symbols of dialogue to drive our point home. A gun becomes a megaphone, a missile becomes a pencil, a bomb becomes a microphone etc.
The entire commercial was CG generated to achieve the seamless transition between scenes. It started with a wire frame construction and the texture and modeling applied later based on real weapons sourced by the effects team.