FIND THE MAGIC

TitleFIND THE MAGIC
BrandOPPO
Product / ServiceFIND 7
CategoryA01. Art direction/Production design
EntrantBBDO CHINA Shanghai, CHINA
Entrant Company BBDO CHINA Shanghai, CHINA
Advertising Agency BBDO CHINA Shanghai, CHINA
Production Company SHANGHAI RED HORSE FILM PRODUCTION, CHINA

Credits

Name Company Position
Waifoong Leong BBDO China Executive Creative Director Of Greater China
Frank Zhao BBDO China Group Creative Head
Ben Guo BBDO China Associate Creative Director
Army Xie BBDO China Creative Group Head
Amy Zhang BBDO China Copywriter
Grace Yu BBDO China Executive Producer
Fiwo Fei BBDO China Tv Producer
Summer Zhang BBDO China Group Account Director
Jayci Yang BBDO China Account Manager

Brief Explanation

'Find 7' the first 4G mobile phone, and also the most sophisticated flagship model produced by China's second biggest mobile brand, OPPO, was launched March 2014. Just like the name of the series, the OPPO 'Find' series has always regarded 'The Spirit of Exploration' as the brand's core philosophy. In order to promote this brand new mobile phone, and at the same time infuse the spirit of 'Find', we created a 5 minute film titled 'Find the Magic', a storyline that combines time travel, magic, modern science and technology, together with the notion of inner self exploration. A story that unfolds a plot that plays the mind game of 'Find' with the audience.