I SEE YOUR DREAMS

TitleI SEE YOUR DREAMS
BrandSAMSUNG ELECTRONICS
Product / ServiceGLOBAL YOUTH FOOTBALL
CategoryA07. Use of Music
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Entrant Company CHEIL WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency CHEIL WORLDWIDE Seoul, SOUTH KOREA
Production Company MATTERS IN LIUKH Seoul, SOUTH KOREA

Credits

Name Company Position
Marc Mangi Baek Cheil Worldwide Creative Director
Eunmin Lee Cheil Worldwide Senior Art Director
Suntaeck Kim Cheil Worldwide Art Director
Jihee Ahn Cheil Worldwide Junior Art Director
Yunyoung Huh Cheil Worldwide Copywriter
Cholong Park Cheil Worldwide Junior Copywriter
Jungsuk Hahn Cheil Worldwide Junior Copywriter

Brief Explanation

Samsung has long been a firm supporter of football, sponsoring Chelsea FC, Confederation of African Football(CAF), Africa Cup of Nations(ACN), Asian Football Confederation(AFC), Asian Cup and more. Our aspiration isn't only focused on professional footballers, but football loving children who grow their dreams through football. That's why we've supported the global youth football camp from 2007. This film "I see your dreams", which "I" implies both the ball and Samsung, wish to send the message of dreams and hopes to all who have dear memories with football.

Creative Execution

The film uses an original song composed by Warren K. Lee, who also directed Samsung Galaxy smartphone’s default ringtone ‘Over the Horizon’ and default notification sound ‘Whistle’, the most globally well-known sounds from a smart device. Furthermore, Drakensberg Boys’ Choir sings the song as if friends of children sing for their friends.