| Title | ANOTHER ME |
| Brand | SAMSUNG ELECTRONICS |
| Product / Service | SAMSUNG GEAR |
| Category | A02. Direction |
| Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Production Company | ADDICT MEDIA FILMS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Kate Hyewon Oh | Cheil Worldwide | Executive Creative Director |
| Jongmin Kim | Cheil Worldwide | Art Director |
| Martin Soendergaard | Cheil Worldwide | Art Director |
| Gayoung Choi | Cheil Worldwide | Junior Art Director |
| Minju Song | Cheil Worldwide | Junior Art Director |
| Boram Cho | Cheil Worldwide | Copywriter |
| Nahil Kang | Cheil Worldwide | Copywriter |
| Joseph Davies | Cheil Worldwide | Copywriter |
| Yaeji Lee | Cheil Worldwide | Junior Copywriter |
| Jiyoung Suh | Cheil Worldwide | Account Director |
Our campaign is based on the true story of Samantha Futerman and Anais Bordier. They are twin sisters, separated at birth, and living thousands of kilometers apart. They knew nothing of each other for 25 years, until a chance encounter changed their lives forever. When they met for the first time, they realized they shared the same tastes, thoughts, and habits. The distance and time spent apart did not change their similarities. Inspired by their story, Samsung believed it strongly reflected the spirit of the Gear and the Galaxy – two devices Always in Sync, which are natural extensions of one another.